• Luminary Brands
    Sponsored
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 50 – 99
    Location
    icon company location London, United Kingdom
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    Luminary Brands is a prominent company in the field of brand agencies, which has a proven track record of turning visions into a noteworthy experience. This leading brand strategy agency in London creates bespoke branding and marketing solutions, elevates brands and creates a strategy filled with creativity and professionalism.

    With a team of 50+ specialists, the firm ensures the empowerment of business narratives and offers excellent brand development services.

    Within the innovative branding services provided by the company, clients are able to receive:

    • Brand Strategy
    • Logo Design & Visual Identity
    • Naming & Verbal Identity
    • Communication Strategy

    The case studies portray the ability of Luminary Brands to build an authentic connection between the business story and the clients, shaping and promoting the visions of your business according to the highest market standards. The team of highly professional experts will help you craft a new story for your business narrative.

  • Limeup
    Sponsored
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £20,000+
    Team size
    icon team size 50 – 99
    Location
    icon company location London, United Kingdom
    Visit Website

    Throughout the years this brand strategy agency in the UK has completed a great deal of projects that helped businesses improve their reputation, become visible in the market and make their offerings more appealing to customers. Naming the most captivating talents of Limeup, accessibility and engagement spring to mind. There’s nothing superfluous in their designs, everything looks harmonious, stylish and timeless.

    Possessing extraordinary comprehension of industry specification, Limeup come up with suitable decisions for sectors like EdTech, Healthcare, Real Estate, Blockchain. Their holistic knowledge embraces all crucial directions necessary for forming a consistent brand with extensive digital presence, including branding services, web design and even development.

    The team’s experience is complemented by both – satisfied clients, who left a lot of testimonials on their works and authoritative resources that granted this innovative supplier with numerous awards. Take a look at their diverse portfolio with the completed projects of different scales and vectors that are always treated with close attention.

  • WOB Studio
    5.0
    Hourly rate
    icon hourly rate £100 – £149/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location Manchester, United Kingdom
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    Specialised in Branding and Animation, this one of the most talented top brand strategy firms effectively enhances online visibility and audience engagement. Being more than just designers, this agency provides a unique way of dealing with branding issues and challenges. WOB Studio delivers a strategic approach to Social Media Development and Content Creation backed by research and market analysis.

    The agency believes that deep involvement is a key to building successful brands. All strategies provided by the agency are targeted at crafting matchless brands. They’ve found remarkably creative ways to transform the brand identity of Maya – a small beauty business as well as shaped a logo and packaging for a stunning liquid vinyl brand Bad World.

  • KOTA
    5.0
    Hourly rate
    icon hourly rate £100 – £149/hr
    Minimum budget
    icon min project budget £25,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location London, United Kingdom
    Visit Website

    KOTA is a creative brand strategy and design agency with a focus on Digital Strategy, Web Design and Branding. The company’s motto states that the agency refuses to “blend in” and stands for its creativity and reflexivity. Brand uses strategic thinking to elevate and develop its customer’s brand identity and shape a unique notion of one’s vision and mission.

    Among the listed services you can find the most essential one’s like Web Design, Digital Marketing, and Web development. KOTA is ready to craft a beautiful experience to uncover the hidden potential of brands. Delivering graphics that spark emotions and catch one’s eye, this company is a pioneer in visual solutions.

  • Fun Agency
    4.7
    Hourly rate
    icon hourly rate £100 – £149/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location Leeds, United Kingdom
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    Fun Agency is one of the brand strategy companies that tailors an effective social media strategy for every brand. As this digital-first creative provider states, they will support their clients with wider collaboration, devoted approach, crafting brands in an easily comprehensible way.

    The service list of the company proposes many options such as Design, Strategy, Advertising and more. Fun Agency focuses on the digital spectrum of strategy development and creates refreshing video and photo content. The agency collaborated with trademarks such as Aldi Vive and Brother Cider.

  • The Frameworks
    5.0
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £50,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location London, United Kingdom
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    The Frameworks is a brand strategy supplier that has worked in the field for over 30 years and created a bunch of impressive campaigns and brand development strategies for their clients worldwide.The Frameworks prioritises the blend of creativity and business rationale to develop their clients brands’ images.

    What is more, it specialises in B2B design cases and proposes its own solutions to B2C challenges. Tailoring projects for Price Forbes, Genius Sport and The Dot Group The Frameworks propose their customers different services including Content Development, Branding and AI Solutions.

  • We Are Coda
    4.7
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location Yorkshire, United Kingdom
    Visit Website

    We are Coda is the best brand strategy company, leading the market with its focus on Branding services alongside brilliant Web Development. The agencies’ trusted clients are brands like NHS, Artemis Spas, Hatch Group, and OMIO.

    The agency has expertise in various fields of brand development including eCommerce, Manufacturing, Business Services, Consumer Products spheres. Since 2011, We Are Coda has accomplished a series of successful campaigns, facilitating the winning of their client in the nominee Full Fat TV Win RST Award in 2023.

  • Make Us Care
    4.9
    Hourly rate
    icon hourly rate £100 – £149/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location Glasgow, United Kingdom
    Visit Website

    As it is mentioned on the official website this best brand strategy agency crafts brands that create movement and market demand. With a strong belief in purpose-driven profit and the importance of connections over commodities, Make Us Care is here to stand for the brand, which is valuable and inspiring in one’s eyes.

    Partnerships with Buyagift, Seraphim and Airhead spotlight the popularity and effectiveness of this company. The cornerstone of Make Us Care services consists of Research, Branding, Visual Identity and Creative Campaigns. The agency stands for the creation of a trustworthy and loyal brand identity to make customers care about brands.

  • Evviva Brands
    4.9
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location Edinburgh, Scotland
    Visit Website

    Evviva Brands, a brand strategy agency that stands for simple solutions in complicated cases. Amazon, Microsoft, Chevron and more businesses have already put their trust into the firm’s vision. The company’s approach combines both quantitative and qualitative methods to ensure the steady development of their clients’ outcome and market recognition.

    Additionally, the agency specialises in talent research and strategy to guarantee the success of young Talent Brands. This top agency has a stake in establishing profitable and high-converting brand strategies for their customers.

  • Something Familiar
    4.7
    Hourly rate
    icon hourly rate > £300
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location Bristol, United Kingdom
    Visit Website

    As one of the best brand strategy companies, Something Familiar is a unique blend of branding tactics that brings consistency to branding, promoting its peerless revenue-driven channels. Since its start in 2019, the team has performed more than a dozen great projects worth mentioning, such as Not Possible, Wellcome Trust and Hartwell Nutrition.

    Their expertise lies in putting together the services like Branding, Camplaings, Digital Solutions, UX Designs and Websites. Something Familiar’s culture encompasses three key points: being good and manufacturing highly esteemed, impactful brands, having a broad mind, focusing on a bigger picture and being up-to-date, never stopping development.

  • Visions Design
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £1,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location Lymm, United Kingdom
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    This brand strategy company creates a meaningful brand experience with a click of a mouse. Well-known and highly admired for its UX and UI Design, Visions Design believes that users engage not with data, but with stories. The founder, Daniel Cordwell, represented his vision of a highly effective and reliable brand agency and created one of the most innovative web design and branding agencies.

    Believing in creative design to empower one’s brand, Visions Design helps their clients with a plethora of high-quality services. Among its list are Web Development, Digital Marketing, Logo Design, Brand Identity and more. The company assures that branding isn’t just about a catchy logo, but also about the meaning and identity that distinguishes one business from others.

  • Show+Tell
    4.6
    Hourly rate
    icon hourly rate £100 – £149/hr
    Minimum budget
    icon min project budget £25,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location Harrogate, United Kingdom
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    Innovative and bold, this one of the best brand strategy firms offers comprehensive branding decisions alongside UX Design and Strategy services. Using its key stems, Show + Tell crafts meaningful connections between businesses and their brand identities to deliver powerful messages.

    Strategy, Design, Web Development, Product Development and Branding are the top services provided by the firm. They created brand strategies and digital content for such businesses as Atlas Venture , Decked out, and Ten Degrees.

  • BrandOpus
    4.8
    Hourly rate
    icon hourly rate £200 – £300/hr
    Minimum budget
    icon min project budget £100,000+
    Team size
    icon team size 50 – 249
    Location
    icon company location London, United Kingdom
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    Working and collaborating with ambitious leaders, the top brand strategy agency creates clear and effective messages in a modern fragmented world. Gathering together design lovers and thoughtful provocateurs, this project embraces the independence and creativity of thought and business identity.

    Having a global reach and a multiplicity of international customers, BrandOpus is one of the most prominent firms in the British market. Team of 66 digital marketing professionals develop businesses that shine globally and leverage their outcomes. Capabilities of the BrandOpus reaches to Brand Strategy, Design & Identity, Brand World Activation and Communication.

  • Big Cat Agency
    4.7
    Hourly rate
    icon hourly rate N/A
    Minimum budget
    icon min project budget £1,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location Birmingham, United Kingdom
    Visit Website

    This multidisciplinary one of the brand strategy firms is focused on different fields, such as leisure, retail, public service and non-profit sectors. Its ideas are powered by behavioгral science and rely primarily on instinctive ideas. Big Cat Agency is an award-winning company, having been recognized as the “Top 10 Creativepool 2023” winner.

    For BigCat, branding starts and ends with people. They put the main emphasis on human nature and social connections, guiding their decisions by behavioural science. Working for more than 20 years, the brand offers Strategy & Research, Social Media Marketing, PR Communication and Digital Marketing.

  • Our Own Brand
    5.0
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location London, United Kingdom
    Visit Website

    Creative and award-winning top brand strategy firm specialising in well-known brands transformation. Deep projects focus on delivering result-driven strategy solutions that will resonate with a global market audience. Handling everything from brand strategy and creative development to digital content they are one of the top companies presented on our list.

    They offer a range of services including Branding, Social and Campaigns and more facilities to discover. Since 2018 it has been nurturing and bringing up some new brands as well as rethought and redeveloped some old and well-known ones, working with global icons and prominent start-ups.

What is a brand strategy agency?

A strategy branding agency is a vendor of advanced services that help companies take the position in the market through conveying their main values and differentiation. In addition to uncovering unique characteristics of businesses of every scale, they evaluate and constantly do the reviewing of outcomes of the implemented adjustments to determine how effective they are.

Features of the best companies
Features of the best companies 1

As opposed to solo creators and designers, specialists from brand strategy firms who rely on different methodics while crafting distinctive brands, pay close attention not only to prettiness but investigate what truly resonates with the audience of a certain industry. Implementation of strategies helps make data-driven choices that can influence performance indicators.

 

Expertness of talents in innovative agencies is usually cross-sectoral, embracing much more than profound strategic vision but all-encompassing creative branding and in some cases even proficiency in web design and development.

 

What services do firms for brand strategy provide?

High quality brand agencies should offer a wide range of aptitudes starting with digital content and e-commerce and ending with print communication media to be able to reshape your brand completely. Check on the list of the firm’s services our reviewer prepared to ensure their variety of facilities and be able to use a full spectrum of possibilities:

Main services of high quality brand strategy agencies
Main services of high quality brand strategy agencies 1
  • Brand Research and Analysis – the clear notion of market structure and its current trends, competitors that take significant places in your industry and target audience are the predominant factors that should be considered while crafting your brand since they are important parts of data-driven strategies;
  • Positioning – there are a bunch of different phrases that describe the process of brand positioning aptly but the most accurate that comes to mind is that business “shouldn’t change minds of their customers; instead, they need to find an untaken position in their heads” that is attributed to Al Ries and Jack Trout. Positioning your brand, you secure its unforgettableness and creation of emotional ties between your firm and your audience;
  • Visual Identity Design – market analysis, brand audit, determined unique elements of a brand, designed by a top brand strategy firm help create impressive and powerful visual assets that usually include logo, typography, colour palette and additional imagery components, empowering the storytelling with suitable imagery;
  • Verbal Identity Forming – undoubtedly, the most memorable and remarkable part of verbal identity is naming, yet you also need to know that brand design experts are able to form a verbal set that includes communication style, messaging and a captivating story. One of the good examples of a distinctive narrative is the way LEGO pursue with their goods, selling not only physical products but also stories.

How to choose a brand strategy company?

Finding the branding firm to align your business vision with a compelling brand identity is crucial. There’s no time to be in a rush since you opt for a long term partnership that affects your brand entirely. To make a proper decision, you should take into account different factors such as:

Fairness of the price to determine whether price formation goes in accordance with the market condition and the team’s capabilities of managing diverse tasks. It doesn’t mean that a high price isn’t justified. Just keep in mind that pricing solely doesn’t count as a metric, because it says nothing about the quality of designers’ performance. That’s why choosing an agency, pay attention not only to numbers, but to results.

Communication and Collaboration Style to ensure that the preferable brand strategy firm is responsive and open to discussions. Clients and their opinion should be their first priority – client first! In order to make your list of potential partners shorter, prepare a list of the questions about future cooperation. Clarifying details like “how do you comply with deadlines” or “what is the scenario of the work” will help you to leave no stone unturned.

choosing the right company
choosing the right company 1

Moreover, pay attention to Brand Strategy Approaches. Are the firm’s methods and rhetorics clear? Do they use consumer statistics and possess deep knowledge of the market? Make sure that it matches your brand vision, mission and goals. Both creative and descriptive, they should entertain and inform, so don’t miss out on it. To evaluate their experience, you can ask them about their roadmap of crafting brands.

Testimonials and Reviews are as well crucial. Check if the agency provides customer feedback or use some other sources to find out how good the company is on your own. Take your time to test their reliability and trustworthiness. This may be an important factor to change your predominant decision and pick one of the best providers.

How much do brand strategy companies charge?

Price models often vary, making it hard to determine the convenient rate at the market. Nevertheless, we can always help ourselves by focusing on the specialities of the market and general pricing standards. Let’s review the most widespread brand consulting cost options:

Main price models
Main price models 1

Fixed Rate

The company should have a fixed rate for their services. Under this model you receive the package of ordered facilities under a standardised and stable rate, which ensures both safety and quality.

Hourly Rate

This scheme applies a fixed price for specific tasks and consultations and depends on the time it takes to complete the order. This rate is suitable for those who prefer paying for the scope of completed tasks over the fixed rate.

Retainer model

Ideal for those who want to pay a stable monthly fee for all of the ongoing services. This model includes a recurring brand strategy fee and ensures consistent service support and does not depend on the working hours, staying fixed over time.

Value-based model

The method requires thorough market investigation to determine the value of delivered services and questioning of clients to comprehend what limitations are appropriate for them. Although value based methods might go far beyond the manufacturing costs, it normally follows the client’s requirements.

Subscription model

If you don’t want to pay for an entire project in an instant or divide the sum into two or three parts, there’s a great method that facilitates lower level of entry, long-term partnership and the opportunity to cancel it whenever it’s needed. This model typically has a few propositions, including different sets of services depending on monthly price.

Looking for a brand strategy firm?

We hope that our reviews will come in handy while you are looking for your one and only firm amongst the listed agencies and that, from that point, everything seems much clearer than it used to be. In our list we took into account many factors such as pricing, services, standards and key features to look out for. We considered a bunch of reasons so that you can find the best vendor on the market.

We stand for finding the company which will align with your company’s culture and values and develop your business as well as its recognition. By considering customer reviews, case studies and the track record you are enabled to be precise and confident about your choice among a variety of brand strategy firms.

Use the mentioned approaches to ensure that the selected company does not only meet your immediate needs, but as well support your long-run business goals. To make your consideration even clearer, we can offer you to calculate the approximate budget for your brand revamp!

Oleksandra Zenina
Oleksandra Zenina
Content Writer
About the author

Oleksandra is a detail-oriented writer who conducts immense research to stay up-to-date with any innovations and trends within the branding sector. Bringing knowledge and experience to the table, her materials prove to be invaluable in selecting cream-of-the-crop providers.