• Luminary Brands
    Sponsored
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 50 – 99
    Location
    icon company location London, United Kingdom
    Visit Website

    Luminary Brands is a forefront brand activation agency in London, passionate about delivering engaging and impactful brand experiences. The firm specialises in crafting unique identities and always stands for experimental and refreshing brand development. Possessing all-encompassing skills, they are capable of strengthening brands with online and offline inventive tools that help evoke feelings and establish connections.

    The branding services provided by Luminary Brands include Market and Competitor Analysis, Brand Strategy, Verbal and Visual Identity, Brand Positioning. The benefits of working with them are spreaded to strong market comprehension, focus on people and them looking for ways to satisfy their clients’ requirements completely.

    The agency extends their expertise in the field of brand activation and is well-known for their exquisite communication strategy and brand personality development which you can learn more about through their moving portfolio. The digital experiences tailored by Luminary Brands have raised community engagement and commercial success of Lucent, Lamelo and Nexte.

  • Limeup
    Sponsored
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £20,000+
    Team size
    icon team size 50 – 99
    Location
    icon company location London, United Kingdom
    Visit Website

    As a leading global brand activation agency, Limeup has a widespread network with the experience of successfully carrying out projects for international clients. This brand-focused company creates meaningful digital solutions to boost your brand’s notion and make it both appealing and captivating.

    Guiding their strategy with a data-driven approach, they ensure the quality and commercial success of the chosen projects with the wide range of branding services. Delivering eye-catching designs with the team of senior designers specialising in various fields, this agency solves complex problems and creates opportunities that help businesses reach new heights.

    The firm’s expertise expands to a variety of industries from real estate and fintech to education and retail. Limeup works on engaging interface solutions and creates bespoke designs to not only appeal but also inform clients with their professional portfolio filled with intriguing works. The outline of the companies they have empowered include YugoKraft, HousePro, Inventor and Koto English.

  • The Design Laboratory
    4.9
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location London, United Kingdom
    Visit Website

    Boris Thuery founded this one of the well-known brand activation firms in 2010 and since then they have worked with a series of famous partners such as VANS, Sephora, Platon and Bacardi. The small team of 9 creators with diverse specialisations that encompass Design, Graphic and so on, has a knack for dealing with different projects.

    Amongst their experience-building activities we could highlight carrying out of the project for L’Effet Cafeine in 2019, which meant the creation of stands, designed for the proper planning of the space. The Design Laboratory was recognised by a number of authoritative resources like Sortlist.

  • Michon
    4.7
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location Radcliffe on Trent, United Kingdom
    Visit Website

    Well-known for its brand activation services and diverse thinking, Michon is one of the upfront agencies on our list. Being a specialist in strategy and activation, the company is trusted for their comprehensive approach. Michon provides a range of services such as Exhibitions and Events, Social Media, Advertising and Content Creation for B2B and B2C industries.

    Dealing with branding requests since 1982, the agency has collaborated with international clients across various fields such as entertainment, education, Construction and Technology. Their professionalism especially displayed in cooperation with Victoria + Albert, SIka, University of Leicester and Peak Wellbeing.

  • Because
    4.5
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location London, United Kingdom
    Visit Website

    Because is a brand activation agency with extraordinary narratives and over 10 years of experience in the sphere. They are committed to the creation of modern, commercially successful and innovative solutions to help their customers in realising their business and identity goals. The services provided by the agency include: Brand Development, Experiential, Strategy, Event, Digital and so on.

    Fuelled by passion and data, Because delivers SEO-friendly content to enhance one’s online visibility. Additionally, the firm is constantly monitoring and mentoring social media and community to ensure a qualified branding experience. Their clients are: 1800, Weber, Hasbro and Vitamix.

  • EPM Agency
    4.7
    Hourly rate
    icon hourly rate N/A
    Minimum budget
    icon min project budget N/A
    Team size
    icon team size 50 – 249
    Location
    icon company location London, United Kingdom
    Visit Website

    Pioneering brand activation agency in the UK, tailoring highly effective and engaging exhibitions and experiential campaigns. The company stands for synergy of human creativity and technology and is using methods to leverage one’s experience and storytelling with innovative solutions.

    Being in the industry since 1999, they have extended their presence to several countries – The USA, China, Brazil and France. Variety of seasoned specialists from around the globe help EPM Agency solve activation issues creatively and quickly. The companies that have partnered with them include Sportingtech, Mouser, Kobelco and Lockheed Martin.

  • Quantum Marketing Europe
    4.7
    Hourly rate
    icon hourly rate N/A
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location Bournemouth, United Kingdom
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    Brand activation company with big ideas and grandiose plans that was established in 2002. Quantum is an independent innovative agency which focuses on creating moments to change one’s perception and ambitions. The Quantum services include Retail and E-Commerce, Retailer Engagement, Influencer Advocacy and Brand Experience.

    Integrating digital and physical experiences within its projects, Quantum Marketing is one of the fastest growing agencies in the field. Having a multiplicity of customers such as Glenffidich, Kopparberg, Brewdog, the firm launched a successful experience culture that helped their clients achieve their goals satisfyingly.

  • Magnetic
    4.2
    Hourly rate
    icon hourly rate £25 – £49/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location London, United Kingdom
    Visit Website

    A full-service brand activation firm providing their expertise in a comprehensive selection of communication services as they specialise in logo design and branding. Magnetic creates eye-catching print and digital campaigns and produces innovative web designs and video products, having worked with Let’s Panga and House of Angostura.

    The agency has international networking connections and cooperates with a variety of customers starting with prominent start-ups and ending with global corporations. Bridging the gap between the business and culture, Magnetic arouses energetic and effective marketing strategies to leverage commercial success and bring business narratives to new horizons.

  • N20
    4.5
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location London, United Kingdom
    Visit Website

    As one of the forefront brand activation companies, the N20 is an innovative agency bringing creativity and innovation into the social and communicative decisions. Putting the emphasis on detailed planning and strategy, the firm combines marketing insights with actions, providing services like Strategy & Creative, Experiential Marketing, Retail Marketing, Social Media Marketing, Smart Mass Sampling.

    Trusted by its insight-led approaches and pop-ups, N20 creates and immerse clients into a unique branding journey and develops loyalty among the brand community and users. Innovative and data-driven the company helped Tesco, Dr. Pepper, Schweppes, Dyson and CocaCola.

  • Ride Shotgun
    4.8
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 50 – 249
    Location
    icon company location London, United Kingdom
    Visit Website

    Striking brand activation marketing agency working in the field of marketing and creative content production. Acquiring a senior team of branding professionals, Ride Shotgun is a purpose-built company aimed to achieve more and work better in every aspect of their working framework. The company collaborated with international brands such as PepsiCo, Arco, HSBC and HomeBase.

    The services provided by the firm are Brand Strategy & Consultancy, Brand Activation, Web Development, Campaigns Design, Video & Animation and more. The company is well-known for their high quality video, photo production and comprehensive strategic abilities.

  • Lime
    5.0
    Hourly rate
    icon hourly rate £25 – £49/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 50 – 249
    Location
    icon company location London, United Kingdom
    Visit Website

    One of the leading brand activation agencies on our carefully gathered list, Lime has a vast background of professional experience in sales promotion and experiential marketing. This promotional company is tailoring branding experiences to engage and attract audiences all around the globe.

    Lime is an expert at bringing brands together and enhancing productive collaboration and professional relationships through outreach and negotiation. The agency’s expertise is seen in their collaboration with Lego, DreamWorks and especially SonyPictured and Hyundai in which they created noteworthy installations that highlighted partnerships between two large-scaled companies.

  • Schparkly Creative
    4.5
    Hourly rate
    icon hourly rate £25 – £49/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location London, United Kingdom
    Visit Website

    Design studio offering digital brand activation services to companies in various fields. The diverse pull of branding specialists is here to ensure the creativity and quality of the visual content to boost brands presence on the market. The firm focuses on Brand Narrative, Typography, Social Media Management, E-Commerce, Responsive Design and UI/UX Design.

    Schparkly Creative is eager to work with fulfilling Brand Storytelling experiences and Investor Narrative to bring business identities to new prospects and prosperous paths. This full-service micro-agency is full of art skills, graphic design and bold marketing solutions. They helped Seawell, La Bouchee and others.

  • weIMPLEMENT
    4.7
    Hourly rate
    icon hourly rate N/A
    Minimum budget
    icon min project budget N/A
    Team size
    icon team size 10 – 49
    Location
    icon company location Hertford, United Kingdom
    Visit Website

    At weIMPLEMEТЕ the brand activation is the main expertise, enriched by the seasoned ambassadors and passion for commitment and results. Established in 2010, this agency has delivered over a hundred successful stories and is proud to be a part of a reliable expert team. The services delivered by the firm include Corporate Events, Branding Ambassadors, Brand Experience consultancy and Marketing.

    Having delivered high-calibre narratives and promoting brands on the global market under the notion of artistic expression for Jamie Oliver, Samsiung and others, weIMPLEMENT stands for creative and collaborative approaches in every aspect of the client’s journey.

  • SOLV
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location London, United Kingdom
    Visit Website

    SOLV is the best brand activation agency regarding E-Commerce and Digital Marketing, working in the fields of fintech, healthcare, agriculture, art and beauty since 2018. The agency perfectly combines analytical thinking with artistic flair and a result-driven mindset. Throughout the years, they have opened offices in The USA, Ukraine, London, Zurich and Tallinn.

    The agency has you covered in terms of Digital marketing strategy, Ad Campaigns, Brand Strategy, Logo and Visual Identity, Website Design and Development and Data Analytics. Working with ambitious start-ups, well-established companies and inspiring non-profit organisations, SOLV is here to benefit everyone.

What is a brand activation agency?

On your way of finding the right branding agency it is essential to be acknowledged of what to look for. In our list we provided you with the selection of the most prominent activation agencies on the British market. Now it’s time to clarify what this term entails.

Firstly, the agency can be called an “activation” one if it specialises in the creation of experiences to engage the audience and bring brand awareness to the forefront. It must extend its expertise beyond the promotion and develop a notion of involvement, making it easier for the potential customer to dive into the brand and its style.

Secondly, is to connect audiences and brands in a meaningful way in order to build loyalty and trust among the clients and the business narrative. Bringing awareness to the table, brand activation is here to leverage the depth of your brand image.

Lastly, the services delivered by the firm should make the immersive brand experiences approachable and clear. The agency helps businesses provide and develop this multi-layered experience that entails the firm’s spirit and vision.

What does a brand activation company do?

Now that the general meaning is clarified, let’s move onto more practical matters and get to know what services should the top originative company deliver to guard their title and efficiency in the highly competitive field.

Main activities of activation companies 1
Main activities of activation companies
  • Experiential Marketing

The design and creation of pop-ups, live events and interactive content is one the prerequisites of successful branding and appealing marketing. The chosen firm should deliver brand advertisements in a unique and memorable manner.

  • Brand Storytelling

Being an exquisite narrator and creating stories that are both compelling and commercially beneficial is a challenging task which a professional brand activation agency should be able to overcome with ease and a creative approach.

  • Retail Activation

The efficient brand should boost the in-store experience and enhance the interactivity of the shopping experience among their splendful customers’ landscape. This technique is established through the professionalised usage of visual elements such as creative displays and entertaining demonstrations tailored by the chosen company to immerse one’s clients into the interactive notion.

Key elements of an effective brand activation strategy

An effective brand activation strategy implements an all-embracing approach that drives your clients to engage with your brand and take action. In the following sections we will describe a couple of defining features you should consider when choosing a reliable vendor of individualising services.

Key elements 1
Key elements

First of all is the usage of interactive experiences in addition to branding package. The prominent firms in the field always put the main emphasis on the engagement and are aimed at not only reaching the audience but also to receive a feedback and return reaction.

Next on the list is the omnichannel communication approach. To leverage the online presence and the recognition of one’s brand on various media platforms the effective company utilises different social media mediums to find the touchpoints with the targeted audience.

At the end it is crucial to highlight the essence of strategic partnership. The usage of influencers, celebrities and experts in the preferred field is one of the main methods in amplification of audience reach and creation of trusted brand experience.

How to choose the right brand activation companies?

Selecting the suitable and profitable firm for your business activation is a highly demanding task which requires a deep knowledge of the field and understanding of revamping and your audience. Here are the key elements to take into consideration while gathering the potential agencies.

  • Define your goal and objectives

To get the most out of your collaboration with future brand activation firm and make sure that you will find a perfect match it is important to set comprehensive and reachable goals to achieve. This can be various targets such as launching a new product or increasing brand awareness.

  • Research the shortlisted agencies

Look for brand design experts with high ratings and a bunch of customer reviews. The handy lists of the prominent companies are easy to analyse and will provide you with the basics and current trends in the industry.

  • Check testimonials and a portfolio

There is no better evidence than the work itself. Check out the client’s testimonials to expand your notion of the company’s working style and practical decisions. This feature reveals the professionalism and ability to deliver results of the chosen company.

Pricing models of brand activation services provided

The pricing proposed by the company can rely on a multitude of factors including time, project size, team of specialists and more to consider. Nevertheless, the following guide will navigate you in the most frequently used metrics in the payment system.

The fixed rate is the first highlighted on the list under this scheme the client is obliged to pay a stable and previously established rate for the whole project once all of the requirements have been completed and certified.

Main pricing models 1
Main pricing models

Retainer mode is another pricing system frequently used by the agencies under its guidance the usage of monthly stable rates, paid with determined frequency is implemented. This model is handy and easy and does not depend on a variety of factors included in retainer mode.

The hourly rate is the last and most spread in the field of brand innovations. Using the stable rate for a specific amount of time, this rate is fully dependent on the amount of time and work put into the project.

How does a global brand activation agency benefit a business?

Collaboration with characterising firms can benefit your business in a multiplicity of ways. By the implementation of specified knowledge and creative marketing techniques one can leverage their brand and achieve previously unreachable market recognition.

Main benefits 1
Main benefits
  • Data-driven strategies are first on our selection. The research and analytics provided by brands is crucial and undoubtedly provide valuable insights into the targeted audience as well as their preferences and what’s more clarifies the positioning of your business on the market, expanding your possibilities and diminishing your limits.

  • Global reach. The expansion provided by the brand companies will enrich your networking base and open doors for collaboration with famous worldwide influencers and business partners. The forefront agencies are here to provide consistent messaging and communication on a global scale.

  • Expertise and experience. Engaging a team of senior professionals and passionate to improve, the efficient firms have a deep understanding of the market highlighted by their practical notions and created projects. With years of experience these agencies will boost your brand identity with valuable insights and commercial expertise.

Challenges during brand activation

While brand activation exhibits all traits of a powerful individualising tool it also exhibits a couple nuances on the working way. Here you will find a short guidance into the most frequent issues faced by the specialists.

Common challenges faced during brand activation 1
Common challenges faced during brand activation

Cultural sensitivity.

The relevance and effectiveness of your messages are fragile and extremely dependent on the market and target audience. Thus even while focusing on global market reach, it is crucial to pay attention to local motives and beliefs and the chosen brand activation agency is here to ensure the clarity and efficiency of communication.

Technological integration.

The question of clients’ data privacy and the emergence of new technological mediums in the field is posing a challenge to the current innovative agencies and the businesses eager to implement highly technological decisions into their strategies. Brands like

Engagement and interaction.

In the era of information overload and hyper-focus a short attention span is the current challenge faced by content creators and originative professionals. Capturing and retaining customer’s attention is a task which requires unique and handy interactive elements in your far-reaching strategy.

What are services of a brand activation agency in the UK

Companies in the British market typically deliver a plethora of services to improve one’s brand recognition and guarantee commercial success for their customers. Here is a guide to some of the most frequently used by upfront firms.

Event Management and Marketing is one of the crucial services you can find in a high quality agency. This function will allow you to receive a detailed planning and coordination of live events as well as marketing consultancy in trade shows and exhibitions.

Main services offered by brand activation agency 1
Main services offered by brand activation agency

Second on the list is Digital and Social Media Activation. This expertise is essential in the era of communication technologies and omnichannel revamp and thus the brand activation company will create appealing digital content to leverage your online presence and expand the horizons of your potentiality or even website development. To count how such a project will cost, you can use our calculator for website creation.

Lastly Brand Strategy and Consultation is a prominent feature of a high-quality agency. Developing the specific marketing strategy and brand positioning as well crafting unique campaigns ideas will expand the potential of your business identity.

Oleksandra Zenina
Oleksandra Zenina
Content Writer
About the author

Oleksandra is a detail-oriented writer who conducts immense research to stay up-to-date with any innovations and trends within the branding sector. Bringing knowledge and experience to the table, her materials prove to be invaluable in selecting cream-of-the-crop providers.