Top Rebranding Agencies in the UK (2024)

What is a rebranding agency?

Rebranding agencies are providers of fresh strategies both for sustainable, profitable companies and for those which are in need of renovation. The tasks are typically done by usual imaginative managers due to similarity of approaches to finding solutions.

Both branding and rebranding teams specialise in market research to definite potential audiences for business, crafting visual and verbal identities — logos, naming, stories. That’s why googling rebranding companies you get results about branding, because the other types of companies are very rare.

Even extraordinarily popular cases with repainting logos for companies that are enlisted in the Fortune 500 companies are usually performed by multifunctional individualising agencies that operate with animation, packaging and identity, without focusing only on revamping. There’s always an option to reach out to a company which you appreciate and clarify their experience in this sector.

What does a website rebranding agency do?

Refreshing may relate not only to your business’s key elements but also to your website. Just like everything, they can become outdated and don’t uncover the value of your proposition, visual and technical sides equally. The purposes of rebranding are: improving general image, opting for optimisation and boosting your firm capabilities to compete with others in your sector. Artistry teams typically do:

Advancing User Experience

With the professional inclusion of the know-how decisions that have been formulated recently by knowledgeable designers and developers, your website will be more user-friendly, drawing your customers to return to your services thanks to the good impression they possess about your business. Pictures matter as much as usability, so don’t fail it.

Optimising SEO

Agency that rebrands websites additionally can approach the SEO side of your business, doing analytics about profitability of the current situation, finding more fitting keywords and developing new strategies to boost visibility of your website for potential customers.

Progressing of architecture

Managers can as well implement some extensions to the structure of your website, arranging easier navigation, adding new pages and removing old ones to prevent customers from misunderstanding your services.

Security adjustments

Setting up new ways of protecting your customers’ data is another factor that can be processed by talented specialists. Just bear in mind that not every originating firm is capable of doing that, only those who work on web development as some of them complete designs solely.

Device optimisation

Compact, without superfluous that accurately represents what a business intended to share with customers. Today’s trend is simplicity displayed in logos, colours and in any form of your website — on the phone, computer or tablet. So agencies put their mind to wrapping up a first-rate optimisation. If you want to find out how much do innovative providers charge for creating distinctive logos solely, use our calculator.

Increasing loyalty

Completing all of the steps (or even a few of them) mentioned above will ignite customers’ trust as they see that your website is progressing and updating, that you care about them and generate every possible solution to simplify their experience.

How does rebranding help to attract new customers?

The businesses that are adaptable, conscious and concentrated on delivering outstanding services enchanting new customers is an organic process that includes constant research of the market and tuning in to their customers and revamping when it’s needed. It solves the set of challenges highlighted by our reviewer that slow down the development of your business like:

Challenge: wrong communication and strategy

These problems may lead to stagnation when a business doesn’t intrigue new audiences and even loses current, people don’t hear you because they follow other values. An example: Victoria’s Secret, a famous seller that once was bright but then lost to time.

Solution: changing the tone of voice, positioning and values due to time, people’s demands and expectations. That will bring new customers to your business if you make it evident that you don’t cling to outdated standards and are capable of expressing yourself creatively.

Challenge: awareness of your business is low

The firm may not develop naturally because it isn’t distinguished from competitors, doesn’t have decent digital branding, advanced social media marketing and doesn’t have evoking emotions elements.

Solution: launching promotion campaigns with displaying your updates since impactful changes sprout up the visibility of your firm and intrigue people to take a glance at your services as well as return the attention of the clients you already serve, especially if it’s fresh and resonating.

Pricing methods of re-branding agency

There isn’t one solution when it comes to the price as from company to company this criteria is variable. For example, one firm chose a value-based pricing method with the meaning of the influence of performed work on the business. Another prefers classical hourly fees approach that obviously is paying for time spent.

Some of them provide the opportunity to pay monthly, having standard and premium offers with included services. All of them have their own advantages and disadvantages and must be considered according to the company’s needs.

How to select a rebranding firm?

If you are struggling with choosing the right company that has the best solutions for your firm, you are featured with a list of steps to evaluate an agency from a few perspectives that our professional has reviewed for you. The most common steps require attention to safety and creativity. To decide whether the agency goes well with your needs, answer the following questions:

Do they provide all the necessary solutions for rebranding your company?

Determining that your business calls for reshaping and after specifying all the objectives, it’s better to approach one firm that addresses all the demands you classified. So if you wish to reorganise your website, rebuild the strategy and widen your market presence, then a bigger rebranding agency will be a wiser choice.

Do their case studies resonate with your vision of your brand?

There’s number one step to opt for designers as without being impressed by their virtue, you might not get the outcome you expect.

Is their reputation satisfying?

Just googling a company and opening websites with reviews and ratings will give you enough hints to comprehend whether the certain firm is worth your trust. Additionally, you can ask a preferable agency some questions about how they work to correlate their answers with your expectations.

Metrics to rate rebranding success

Succeeding rebranding, the next step that businesses should consider is a rigorous investigation of the impact brought by the tangible changes in the company by a re-branding agency. There are numerous metrics you need to scrutinise, yet the most crucial are:

• Data analysis of the website and social media platforms functioning as new subscribers, views, comments and product reviews basically as clicking rates, following the links and time spent on the website.
• Impact on life lasting clients — how reviewing the fundamentals of a brand influences those who have already used visualisation services and what revenue is expected with taking a long perspective into account.
• Brand support or how new and current audiences engage with the firm, what feedback they leave, how new integrations changed the overall experience of customer interactions, how they choose your proposition amongst the competitors.

Benefits of a rebranding agency in the UK for a business

Depending on what is the main purpose of adopting the idea of rebranding there can be different perks influencing both the situation inside and outside the company. The most desirable and welcoming is undoubtedly the growth of revenue as the result of acquisition of new clients.

As for the companies which altered their strategies actualising the business values to comply with the audience, the benefit they get is a continued growth of reputation and trust due to moving following the agenda.

In the cases when businesses have outgrown themselves staying in the unfitting shape as it commonly happens even with big market players and losing profit clinging to the past, rebranding is a way to display all of the brand services, its ongoing growth and sustainable future to the customers and potential partners.

What are rebranding services provided?

The services completely depend on the strategy you choose and, whether they’re inner processes or adding new products that change the entire concept of your business and the signs of necessity. However, there is a list of them, that is essential for every roadmap you decide to implement to yours, so it’s:

Checking every nook and cranny of a brand

Analysis of brand effectiveness that lies in evaluating visual identity, how accurately it corresponds to the business as well as website audit — walking on all the elements and pages. Additionally, researching social media and email resources and their validity.

Breaking new ground strategy for a brand

Setting new goals, tying to new markets, searching for new ways to be noticed in the crowd of competitors and improved ways of communication are basic actions aimed at business strengthening for future triumphs.

Creating cutting-edge packaging

Implementing better quality solutions like changing material or colour of boxes, depicting new logos on packaging — such decisions are regularly made by any rebranding agency in the UK to underline their constant development. Study everything you need to know about branding and packaging.

Reapproaching inner processes

Rebranding comes in different shapes and sizes, sometimes completely invisible to customers yet having an effective influence on different constants since it’s related to the inner core of the company — employees. This process is intended to change the level of team satisfaction, reduce personnel attrition by setting directed inward strategy and way of communication.

How to evaluate the effectiveness of rebranding strategy?

Implementation of a rebranding strategy comes from comprehending possible outcomes, identifying principal goals and aligning them with the current situation. There is a number of strategies and typical positive results of carrying them out that we want to highlight in our review: