• Luminary Brands
    Sponsored
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 50 – 99
    Location
    icon company location London, United Kingdom
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    A highly skilled brand positioning agency in London that is well recognised amongst small and midmarket businesses in spheres like Business Services, Financial Services, Medical and Information Technology. Their clients are eager to refer them due to their diligent approach, complete immersion into business to unearth its core, high quality of accomplished projects and utmost seriousness in compliance with deadlines.

    In addition to perfect positioning, Luminary Brands provides branding services like marketing, facilitating businesses with a Digital Strategy and Online Marketing. The level of their proficiency enables them to deliver versatile creative outputs, lying not only in forming authentic messaging and slogans but also a top-notch strategy, unique identity with implementation of every change to your website or even creating one from scratch.

    Take a look at the stunning designs they’ve managed to launch in their captivating portfolio to assess their case studies and don’t hesitate to book a free call with their specialist to discuss your expectations and their suggested solutions to make your brand grow by leaps and bounds to break new ground.

  • Limeup
    Sponsored
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £20,000+
    Team size
    icon team size 50 – 99
    Location
    icon company location London, United Kingdom
    Visit Website

    Limeup is a brand positioning agency in the UK with an exceptional proficiency in originating brands, finding suitable strategies for all-scales businesses. Possessing expertise in bringing to the surface brand core, the team pays particular attention to:

    • Aiming at emotions in order to leave lasting impressions to significantly expand markets, involving gradually more enthusiastic people to your proposition. Having integrative competence, Limeup is capable of delivering multiple branding services.

     

    • Forming strong bonds, taking into consideration the importance of timeframe and its longevity. Provides all necessary branding services to set up a sustained business, encouraging new audiences to turn into loyal customers dedicated to your brand with the assistance of every aspect of visual and verbal identities.

     

    • Identifying major values — crafting an outstanding imagery for you, Limeup will definitely help to clarify benefits, value, quality and competitive advantages of your firm to set it apart from others.

    In their works you’ll find out about advanced solutions they integrated into businesses, spreading not only on branding but also various types of development and UI/UX design, proficient at offering all-around assistance.

  • HRZN
    5.0
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location London, United Kingdom
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    Among brand positioning agencies, HRZN stands out due to clarity and openness. Andrew, the founder of HRZN, has supported plenty of clients, being a real aid for small businesses, removing uncertainty in their statements and values. There are three packages offered on their website: Orbit, Lunar and Celestial, including different levels of services.

    To determine whether businesses require imagery services, they launched a checker with questions to clarify what would better be improved with feedback from the team on this topic. HRZN prefers working on projects for sectors like Gaming and Automotive.

  • Deence LTD
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location Stevenage, United Kingdom
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    For Deence LTD, a brand positioning team, it is crucial to craft astonishing visuals, catching an eye and sticking in customers’ minds. They enable small businesses’ visibility by thorough SEO Marketing, accurately meeting needs for Web Design and original Branding. In their blog they give explanations of different marketing features in a comprehensive way.

    Appearing in 2019, Deence LTD’s team has performed more than two dozens of projects, actively posting their results on social media platforms, being transparent and proud of what they do. They supported Ridgewell Flat Roofing, The Possibility and Kingsman Travel with decent designs.

  • The Three by Poppins
    4.5
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 50 – 99
    Location
    icon company location London, United Kingdom
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    The Tree by Poppins is a brand positioning agency with two origins that appeared after the merging of Root and The House of Poppins in 2024. The combination of awarded professionals from both agencies doubled their team, productivity and ambitions. Joining efforts facilitates them to form befitting visual and thorough marketing campaigns.

    Along with branding, they developed strategies for firms like Boost Drinks and Vertical Aerospace, launched social media campaigns for Arlo, fulfilling their call for audio, video content and motion design. In addition to their services, The Three by Poppins share their thoughts about social media.

  • Actualyse Co
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £1,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location London, United Kingdom
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    A brand positioning firm that was certificated by Google Ads and has good ratings on Trustpilot and Fiverr. The Actualyse Co team has cracked the problems of Fernlove’s with visual identity, eased Berg Advisory’s integration and imagery and advanced Dr. O’Donovan’s story and website. The services provided include SEO, Logo and Design crafting and Redesign.

    In their work they focus entirely on the user’s perception, simplifying all processes for the sake of accessibility. Figuring out what attracts customers, Actualyse Co tackle their clients’ difficulties arousing their recognition, encompassing medical and real estate sectors.

  • The iirth Company
    5.0
    Hourly rate
    icon hourly rate £100 – £149/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location London, United Kingdom
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    The iirth Company is a B2B brand positioning agency with a determined goal to build a prosperous legacy. On the way to reaching the dream, they opened offices in four countries: USA, UAE, KSA and here during the last 5 years. The agency also has a studio for content creation with a professional photographer.

    Being experts in Branding, Strategy, Content Creation and Websites The iirth Company has already supported smooth growth for a series of companies, as an example — Victorstone, a real estate agency that has won a lot of awards.

  • Cube3
    4.5
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location Manchester, United Kingdom
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    An ambitious brand positioning agency in Manchester with an honest-to-goodness methodology, leaning into firm personalisation to boost recognition. Starting their journey in 1999, Cube3 went beyond the city and opened two more offices in Chester and Liverpool. Performing exceptionally well, they’ve got plenty of awards for Best B2B and Best Digital Design.

    Cube3 offers services such as Consultancy about Growth, Automation with AI and branding for industries like leisure, retail, construction and property. The team remarkably completed requests of Cardinal Logistics, having done refreshing of their brochure and website to actualise their strengths.

  • Wild Wolf
    4.7
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location London, United Kingdom
    Visit Website

    Notably, Wild Wolf stands out from other brand positioning agencies in the UK due to their simple approach to difficult matters. Having a plain design of the website, they claim to be fighting with waste and concentrating on meaningful experiences. The team shared their thoughts about how to overcome the crisis and the meaning of colours in crafting identities.

    The agency sticks to the policy of working with impactful companies which spread global initiatives. Wild Wolf has formed more than a dozen exceptional projects in spheres like real estate, financial services and medicine, focusing on the middle market.

  • Lead Genera
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £1,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location Norwich, United Kingdom
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    An agency that provides brand positioning services in addition to ultimate branding, including forming visual and verbal identities. Lead Genera has been in the industry since 2019, achieving great success in completing Web Development, Content Creation and SEO Optimization. Jason Gilkes, their managing director, motivates the team to perform excellently.

    The team of 7 people skilfully figures out the way to deal with all the challenges they face, like creating a website for a clothing shop or developing solutions for an organisation that works on reducing carbon emissions, being responsible and attentive to every detail.

  • Ice House Design
    4.8
    Hourly rate
    icon hourly rate £100 – £149/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location Bath, United Kingdom
    Visit Website

    Ice House Design is an agency that is very knowledgeable about the effective crafting of a brand position, identity and storytelling. Since 1994, when the company was formed, they have found aesthetic and meaningful solutions for small start-ups and solid concerns for different industries..

    Being a small team, they deliver a wide range of services such as Printing, Advertising, Packaging, and Branding. Ice House Design gets mostly positive feedback from their clients, comprehending how to unearth all values. Accomplishments of Harrington Wood, Bibico and Stone King visionals are true pearls of their portfolio.

What is a brand positioning agency?

A positioning company is a team of creative professionals possessing knowledge of people’s perceptions of what your firm should stand for and be about. They craft businesses due to long-lasting customers’ demand, helping to define the core, its major benefits, and exceptional qualities, forming a durable image and supporting the choice of a brand positioning model.

Strategies for successful brand positioning agency 1
Strategies for successful brand positioning agency

Positioning agencies are generally capable of delivering entire brand packaging for businesses, containing artistry identity — designing logos, colour palettes, guidelines to facilitate upcoming adjustments smoothly. On top of that, they come up with development strategies, perform branding and rebranding of businesses, paying attention to outer and inner processes equally.

What does a brand positioning firm do?

The services a typical agency provides vary depending on its size, specialists qualifications and number of employees, starting from crafting the logo and finishing with the entire reshaping of the website. Whatever the case, there is a list of services that are typically included in the positioning proposal:

Main services of brand positioning companies 1
Main services of brand positioning companies

Brand effectivity checkup

A complete assessment of your current brand positioning, understanding key elements and offerings you give now and how fully they line with your firm, distinguishing strengths and weaknesses to prepare key points for small business branding.

Global research of the market

It’s almost impossible to invent something matchless, so coming to the market with products, you’ll definitely meet sellers proposing the same. The goal of global market investigation lies in comprehending current and prospective customers’ needs to formulate distinctive features.

Conducting market research for brand positioning 1
Conducting market research for brand positioning

Development of confidence messaging

To display what a firm stands for, brand positioning services help to set up values and craft suitable messaging that normally includes parts like a captivating slogan, voice and tone that is a style, language and emotionality inherent to the business. On top of that, as an icing on the cake, the clock is ticking for an unforgettable story.

Detecting possible competitors

Unveiling existing competitors is a crucial phase, the applicability of which lies in lots of ways: comprehending the situation in the market, identifying a business’s strong and weak spots and refining the brand’s unique selling points.

Forming positioning statement

At the close of the previous steps, it comes the time of filling up a brand positioning template. This report generally consists of records about target audience, description of the products you offer, explanation why the products are meritorious and how they are different from competitors.

Designing visual identity

Completing the previous step opens an opportunity to advance to crafting visual and verbal elements based on the main idea of your proposition, market demands and customers’ passions.

What makes an effective brand positioning?

Due to our reviewer research, the advantages of implementing all the tools of brand positioning framework simultaneously cater to several needs, strengthen the business, clearing its future and setting up the condition of further development, getting results like:

Features of effective brand positioning companies 1
Features of effective brand positioning companies

Differentiating your business from others

Having a remarkable story that clicks in customers’ hearts, the best pricing offer, innovative approach or outstanding quality — they’re parameters individualising firms. Even entering a niche that seems to be oversaturated, the right message can facilitate your business’s way to overall acknowledgment.

Accurate identification of potential audience

A brand positioning agency assists with determining up-to-date promise, supporting initiatives that matter, providing client-focused strategy to establish a strong bond between your business and customers, engaging new audiences to your products, with studying their behaviour and turning them into lifelong customers, oriented not only on things you provide but also on your business’s impact on the world.

Clarifying your business values

Is your communication clear enough? Is your business about inclusion and bringing benefits for all people without exception? How innovative is your product or service? Does it positively affect the community? Positioning covers all bases, maintaining smooth extension and nurturing business sustainability.

Aiding in settling promotional campaign

Having done such elements like identity, choosing a proper strategy, comprehending the target market and realising the main value proposition, you get a half-ready promotion strategy.

Costs of brand positioning services

The cost of innovative services entirely depends on the quantity of provided services, hourly rate and business size. For enterprises that have multi-page websites and grand ideas it might cost hundreds of thousands of pounds to create all the instruments needed. Small or middle-sized businesses typically pay from £10,000 to £80,000, according to their requirements. Let’s take a glance at the service cost for 2024:

№

Type of services

Cost

1

Market investigation

£1,000 — £8,000

2

Naming

£1,000 — £2,000

3

Forming visual and verbal identity

£2,000 — £4,000

4

Preparing guidelines

£2,000 — £6,000

5

Logo crafting

£3,000 — £10, 000

6

Packaging

£1,000 — £8,000

7

Website Design

£5,000 — £10,000

8

Website Development

£5,000 — £30,000
 

In total:

£10,000 — £78,000

When choosing a brand positioning partner, it’s important to take into account such points as minimal project budget, as for some of them it’s £1,000, for others — £25,000. Another crucial factor to consider is pricing models agencies support, for example a subscription method that has a lower entry level but means a long-term cooperation or results-based method, focusing solely on client’s expectations.

How to opt for a brand positioning agency?

There’s no universal answer such as “choose this agency and all of your problems will be solved” for the reason that every identity crafting is one of a kind. However, the roadmap of cautious steps might be handy to evaluate a list of brand design experts and choose the one that stands out of the crowd:

Steps to select brand positioning agency 1
Steps to select brand positioning agency

Step 1. Setting up your goals

Without a distant vision of your perfect imagery, selecting a brand positioning firm to define your business might be a tricky question. By all means, a leading agency won’t be stuck in the middle of nowhere with nothing to show. Yet, your perception may go beyond small agencies’ abilities due to the complexity of the request.

Step 2. Investigation

Succeeding the previous phase, comes the time to search for the right company. Throughout this period, it’s recommended to go through reviews, evaluate portfolios and define whether agencies you like work with creative tools you want to implement in your firm.

Step 3. Setting up budget

The following step includes ascertaining a preferable pricing model every brand positioning agency in the UK leans towards; if it’s a small project, it would perfectly align with the hourly rate strategy. Possibly, a subscription method you’ll find more suitable if your project is grand. Eventually, decide on a minimum and maximum project budget to define your limitations.

Finding out how much your business strategy and positioning might cost, take advantage of our calculator!

Step 4. Approaching chosen firms

As an aid, prepare a few questions you would want to have answered and send them to positioning agencies you’ve previously sorted out. There can be questions about pricing schemes, deadlines, asking for more information about their experience to check their dedication.

Step 5. Alleviate all concerns

This phase is final, so requires special attention to every detail. During this period, it’s important to clarify everything to the extent that you possess the knowledge of all the following steps, being confident about your partners and positive results.

Product vs Brand Positioning: what is the difference?

Although there are some similarities between brand and product brand positioning, it’ll be a rough mistake to equate them in view of the fact that the scale of both of them is totally different, including such aspects as timespan — suggested the durable impact of positioning, audiences — the scope of potential clients, their main centre of efforts and expected extent.

In the table below, there’s a comparison list of the mentioned points prepared:

№

Core divergences

Positioning of brands

Positioning of products

1

Timespan

Typically is established for a significant period of time, aimed at building trust and boosting recognition.

Depends on a product’s durability, varies between 6 months to a year.

2

Target audience

Encompasses a broad market as possible to spread awareness and establish sustainability and decent reputation.

Embrace only a segment of an entire market due to characteristics of a product.

3

Centre on

Customers’ feelings and emotions, focus on taking their breath away and making a lasting impression to guarantee returning to your services time and time again.

Exceptional qualities, features and advantages of a product.

4

Extent

Covers all the aspects of a firm, including its identity, identifying potential markets and setting long-lasting goals and principles.

Affects an individual product.

 

Oksana Zakharkina
Oksana Zakharkina
Content Writer
About the author

Being a well-versed professional in the sphere of branding, Oksana puts her best foot forward in identifying the most prominent agencies on the market, researching their strong and weak points to sort for the representation. Her informative articles have helped dozens of businesses find the right partner.