• Luminary Brands
    Sponsored
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 50 – 99
    Location
    icon company location London, United Kingdom
    Visit Website

    Their clients proudly claim that Luminary Brands is the best brand identity agency, being transparent and setting the wheels in motion. Their expertise is exceptional, encompassing a wide range of styles and skills that is of use for high-ranked companies as they aid them with expanding their online presence and forming brand assets that enable their growth.

    On top of that, being decent in forthright designs, Luminary Brands shows an unparalleled artistic perspective, flourishing every one of their initiatives, stabilising the direction of development for new companies and successfully changing it for mature businesses. Possessing knowledge of what clients are looking for, they construct intuitive designs and easily accessible branding services.

    Additional advantage for novices is that they are qualified not only in branding but also in web development and marketing that helps their clients out with choosing creators for several aims at once. Evaluate their innovativeness and creativeness glancing over their marvellous portfolio.

  • Limeup
    Sponsored
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £20,000+
    Team size
    icon team size 50 – 99
    Location
    icon company location London, United Kingdom
    Visit Website

    Limeup is a top brand identity design agency that has the Midas touch when it comes to crafting original assets, states of the art. The magic formula they operate to address clients’ expectations is a compound of enthusiastic approach to the tasks, impeccably carried out decisions, top-notch managers and developers experienced enough to handle any assignment.

    The team of more than 75 talented employees was awarded by reputable independent sources. The majority of specialists qualified as middle experts and seniors. They masterfully come up with solutions for requests as:

    • Branding services— focusing on global research, matchless artistry and aimed at the results;
    • Design — mobile application, UI/UX and Web creative solutions;
    • Development of any cases such as web or software.

    Limeup earned the trust of banks, real estate agencies, owners of medicine platforms globally in The EU and The US both dealing with all of their difficulties tastefully, making advance decisions, crafting imagery elements from scratch, and breathing prosperity into them that is displayed in their drawing portfolio.

  • Fluro
    4.8
    Hourly rate
    icon hourly rate £100 – £149/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location Wooburn Green, United Kingdom
    Visit Website

    Being a small brand identity firm, Fluro is open to experiments and skilful enough to manage every possible difficulty. Their signature field is Attractions parks so Fluro has all-encompassing expertise in originating theme parks, water parks, having completed projects for Alton Towers, Thorpe Park and Legoland resort.

    Since 2009, when the agency was founded, they have satisfied a few dozen clients, getting mostly positive feedback on their work from satisfied business owners. The team virtuously transforms complex ideas into related experiences. Fluro provides a series of services such as: Branding, Advertising, VIdeo Production and Digital Strategy.

  • SeekThem
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £1,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location London, United Kingdom
    Visit Website

    A fresh company that started its existence in 2021 yet got into the top brand identity agencies as ranked highly by many sources. SeekThem operates in four time zones and has two representations — their local office and in the UAE. More than half of their clients approach them again to get new creative adjustments.

    They’ve got a lot of praise for meeting deadlines and being creative in logo crafting, working on-site and remotely. SeekThem has originated 50+ visualisations of businesses, having in their works accomplishments of Power Plus System, Follow the camino and Hubco Global logo designs.

  • Ester Digital
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location London, United Kingdom
    Visit Website

    Ester Digital brand identity agency is one of those who recently has accepted a subscription pricing method, getting fixed payment per month for their services. Their main attention goes to Branding, Consulting and Development. Ester Digital expertise spreads on spheres like healthcare, real estate and restaurants.

    The company appeared in 2016 and since then they opened a few offices across the globe to meet new opportunities, covering 11 time zones and offering services in English and German. Ester Digital’s visionary skills were valuable for EDA — a non-profit organisation that cares about the environment.

  • Deuce Studio
    4.8
    Hourly rate
    icon hourly rate £100 – £149/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location London, United Kingdom
    Visit Website

    Deuce Studio is a brand identity agency in London that brings together good ideas and the right people to originate business images. They handle difficult tasks with a team of only three people, who in spite of it continue to deliver decisions creatively since 2016 typically getting high rates.

    They prioritise working on Branding, Packaging projects and Website Developments, having completed about 50 of them, for example True Story Brewing Co, and after writing in detail the aspects of their achievements in the journal on their website, focusing mostly on the consumer products sphere.

  • Studio Kanda
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location Nottingham, United Kingdom
    Visit Website

    A brand identity creative agency being in the industry more than 25 years, has accomplished about 120 projects and got positive estimations from their customers. They don’t violate agreed deadlines and quality standards. Amongst their clients the most noticeable are: Relo, Ikon Property and The Virtual Stages, aiding them with exceptional Images.

    Two founders professionally manage areas such as Branding Plus Printing, Strategies Development, Design and Web Development on the platforms like WordPress, Shopify, Framers. Studio Kanda found solutions for various businesses, successfully dealing with problems of estate agencies, IT educational platforms and healthcare.

  • Design Culture
    4.8
    Hourly rate
    icon hourly rate £100 – £149/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location London, United Kingdom
    Visit Website

    Design Culture is a brand identity company that has been operating since 2006 and The leaders have established the agency and expanded it from two people to a multifunctional team by now. In order to fully display the identities, they craft graphic language consisting of distinctive elements.

    The agency is fond of accepting adjustments collectively and helping businesses to gain recognition online. They are competent in providing identity services, forming strategy of visual development and consultancy. Design Culture gives their clients a hand when they are tangled in Positioning in the market, Content Creation, Email Marketing.

  • Foundation
    5.0
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location London, United Kingdom
    Visit Website

    Having an astonishing talent to notice tiny details, Foundation — a brand identity design agency in London, enables the development of the most artistic decisions to serious and severe projects. Their knowledge is wide-spreaded, covering topics like automotive, financial services and manufacturing, assisting small and middle firms.

    Foundation is aware of how to make advanced industries visible, not stopping on branding, but also performing extraordinary solutions in web development and graphic design. As a concrete example of their unique viewpoint is a fresh upgrade of Trustonic image, a provider of personal information security services.

  • Our Own Brand
    5.0
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location London, United Kingdom
    Visit Website

    It’s a brand identity advertising agency, founded in 2018 that claims that they don’t get used to tendencies but make their own. The team of young innovators with passion for details that cooperates with well-known firms and small start-ups, help non-profit organisations, providing services such as Branding, Management, Influencer Promotion Campaigns.

    One of the recent achievements is more than an outstanding accomplishment since it’s unparalleled work, a social experiment that was designed for lonely people as a replacement for dating apps. Our Own Brand came up with a logo, visual and verbal identities and strategy for Pear.

  • Fat Cow Media
    5.0
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 2 – 9
    Location
    icon company location London, United Kingdom
    Visit Website

    Young yet well recognised amongst brand identity firms, Fat Cow Media is a multifunctional agency that typically gives a hand to start-ups and already has some success in forming stable artistic identity for novices. They specify how crucial it is to establish a trustworthy company from the beginning as the early bird catches the worm.

    You could recognise them on the packaging of South Devon Technical University, or using the website of Caroline Victoria London — a relocation consultancy that now has an exclusive representation as well as observing Rockwater’s website, a firm that rents out a property near the beach.

  • Platform81 Limited
    4.7
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £10,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location Bromsgrove, United Kingdom
    Visit Website

    A brand identity agency in Bromsgrove with a straightforward approach to doing business. They accurately represent the client’s aims and enlighten their perspectives with fascinating services. Since Plarorm81 Limited foundation in 2006, they won a few meaningful awards like Best Creative Website and Best Creative Agency

    One of their latest achievements is a clear-cut creative identity for a sports centre LifeLeisure that includes a definite logo with illustrated heartbeat, supplementing it with well-suited guidelines to promote the business on different social media platforms. Platform81 Limited comprehensively transforms firms from the beauty, healthcare and entertainment sectors.

  • Together
    4.9
    Hourly rate
    icon hourly rate £150 – £199/hr
    Minimum budget
    icon min project budget £25,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location London, United Kingdom
    Visit Website

    Having one of the most intriguing visions amongst brand identity design agencies Together comes up with plenteous artistic decisions for businesses to boost their attractiveness for customers. Together achieves the objective of mostly midmarket and enterprises, collecting positive feedback since 2018.

    The portfolio is like a journal with jokes since having a brilliant sense of humour, they deliver hilarious punchlines always landing on their feet. However, the diligence approach to the performing tasks helps them carry out serious matters acceptably, that’s why in their works are serious companies like Unit — a fintech provider and Trullion — an automotive accounting platform.

  • We Are Acuity
    4.8
    Hourly rate
    icon hourly rate £50 – £99/hr
    Minimum budget
    icon min project budget £5,000+
    Team size
    icon team size 10 – 49
    Location
    icon company location Watford, United Kingdom
    Visit Website

    We are Acuity is a brand identity marketing agency that makes all of their ideas vibrant. Since appearing in 1998, the company has accomplished a series of tasks for their city, doing promotion for events and gallery guides. Their clients highly appreciate the agency’s performances in Logo and Graphic Designs.

    Being profitable for society isn’t a definitive trait of We Are Acuity as they perform tasks for big companies like Citroen, having done retailer marketing for them. The brand identity created by them for rebranding the city centre of Watford is bright and remarkable.

  • Creative Wilderness
    4.7
    Hourly rate
    icon hourly rate N/A
    Minimum budget
    icon min project budget N/A
    Team size
    icon team size 50 – 99
    Location
    icon company location Stockport, United Kingdom
    Visit Website

    A small yet inspiring brand identity agency in Stockport that offers services such as thoughtful tone of voice, authentic packaging and deep felt visual identity. The natural style touches the nerves, bringing to life rare tranquillity. On their website, Creative Wilderness agency has a shop with wrapped up templates for sale.

    The team of Creative Wilderness prefers working with small firms, studying intently the root of the business, its potential development and delivering the best solutions, like it was with Careless Collection, when they crafted suitable visual identity for chocolate makers.

What does a brand identity agency do?

Don’t you know what to expect from an ideation company and aren’t sure that your business needs some adjustments? First of all, our reviewer proclaims that it’s principal to know what you can get from such cooperation, what concrete services they provide and why tiny elements matter.

Key features of brand identity agencies
Key features of brand identity agencies 1

These agencies help their clients to be seen in the group of companies delivering similar products to theirs, aid with reaching exceptionality and impressing people with small catching details equally with naming, logo. If you’re interested in counting approximate costs of logo design, you can use our calculator.

After being selected at this step, a business should have a story that resonates with their values and principles. Being confident, having a professional style of communication and even a colour scheme that responds to the aims of your business, it all comes from management services and is a part of a far-reaching strategy.

So, the identity companies deliver a series of key details that easily dive in customers’ memory and drive them to reach you out every single time they are in need of the kind of services you operate with. That’s why you must be aware there are no insignificant points when it comes to differentiation.

What is in a list of a branding proposal?

Depending on the needs you have, a proposal from your brand identity company might include a list of services they suppose can aid in your case. They are variative with special attention to the type of project. However, some of them share common headings, like:

Main elements of branding proposals
Main elements of branding proposals 1
  • Contract — there can be some conditions of cooperation, pricing information for different services and the explanation about why every one of them is essential, what purpose bringsю
  • Project timelines with included duration of a potential project, which phases are split to emphasise how much time is needed to complete every step as much as meetings dates that give the opportunity to agree on a flexible schedule.
  • Services they provide — the list of the duties a brand identity firm performs with the explanations of their impact on business that align with your project. It might also include market research to prove the handiness of the proposal.
  • Case studies — a spread way to display some performed projects with a focus on details, such as carrying out digital branding. Might include some pricing tips that are not usually shown on the website and the income of them.
  • The team’s presentation — included to notify customers who will be in charge of completing originating tasks, what services they are acknowledged for and some data about their achievements.

Criteria for choosing a brand identity design agency

Singling out a company that shapes distinctive visual is not crossing the Rubicon yet it’s still challenging and should be approached with cautiousness as it requires a solid examination of an entire series of questions:

  1. Start with evaluating the style — the first and most urgent step that can’t be mistreated since if you fail with this stage and choose a company with humorous style and without any experience working on advanced industrial suppliers it leads to misinterpretation of your business core.
  2. Proceed to setting your budget and opt for a model price. You are up to get a subscription or oriented on an hourly rate of employees. Cut off those which don’t match your price standards. Decide whether you want to pay a fixed payment monthly or be ready to cover additional expenses.
  3. Complete the task by reaching them via email or visit their office. After a short conversation, you will be able to tell chalk from cheese as while talking with brand identity agencies, you find out what lies ahead, pinpoint probable difficulties.

Pricing models of brand identity companies

To pay monthly or after receiving expected results? Being prepared for a long journey with an agency or choosing a definite timeline paying for services relying on hours cost? All depends on circumstances, longevity, calculations and intentions. To single out a pricing model for getting support in tailoring unique image, we recommend to overview available alternatives:

Main pricing models of brand identity companies
Main pricing models of brand identity companies 1

Subscription method

Advantages: An opportunity to save some money at the beginning seeing as starting to collaborate with a brand identity agency does not require to bring all the project expenses at once. Additionally, this method provides constant changing as making adjustments since for creators it’s a continuous source of revenue, paid monthly.

Disadvantages: If for some reason you decided to stop paying, it may lead to losing your control over the subject of the dispute. The model also might not fit for those who eschew continued cooperation.

Benefit-oriented model

Advantages: The perception of the client is the main focus of this paying method. The client sets the results they proclaim as desirable and pays, getting what they expected for conducting creative branding that raises the satisfaction of differentiative services.

Disadvantages: The difficulty of the definition of the results as clients not always have the vision of what they would want to see not to speak about the necessary level of creators’ skills, cause benefit-oriented model requires the knowledge of the market and high communication ability to find out what comes from the customer’s heart and mind.

Paying for hours or hourly rate

Advantages: Amongst the positive side are clear price policy — you don’t pay for something ethereal and abstract, agreeability — since you can change the motion of the project by just expanding workload for a week or two. In comparison to subscription, it doesn’t obligate you to do extensive coworking.

Disadvantages: There can be hardships with the short timeline projects as income for agencies comes from working hours so from time to time they don’t concern themselves with fast pace of work.

Retainer rate

Advantages: Sharing some similarities with the subscription method, retainer rate also requires a fixed amount of money for an uncertain period of time with an essential difference between them that lies in flexibility — retainer rate model assumes deeper immersion in client’s business and less standard approach of performing tasks.

Disadvantages: As it was with subscription, clients need to be ready for a long-term partnership not to mention that such a structured method after signing the contract doesn’t leave a line of retreat since it implies penalties when cancelling.

Combined pricing models

Advantages: Having more options to make a decision granted with clients’ trust growth. There is a combination of retainer and benefit-oriented methods, hourly rate and manufacturing costs that opens wider perspectives as well as a list of other schemes, not depicted here.

Disadvantages: A bunch of pricing conditions may cause a misunderstanding since having a complex pricing structure, this method is sometimes as complicated as deciphering hieroglyphics that requires more advanced communication.

How does brand identity influence a business?

Rebranding can be the beginning of another sparkling phase of your business. Even companies like Visa that are widespread globally tend to be reshaped by owners when previous identity becomes too tight to fit in it. As you realise that you grew up from your logo, story or even naming, there is an opportunity to turn the page.

Main benefits
Main benefits 1

It also may work as an additional instrument for promotion that puts everything together. Without having a colour palette, characterised elements in different forms and sizes that could be applied equally to cups and zeppelins, the comprehension of aims and objectives, believe it or not, pricey advertising leads to failure and is pointless. Visual transformation helps to maximise the profitability of the input.

Being creative, having customers’ loyalty and a strategy for the future, the company will attract skillful employees for a long-term working relationship since everyone is looking for stability. For existing workers, being part of an adaptable and recognisable trademark is a big reason to be proud of what they do and become even more dedicated to the company as well.

Evaluation of a brand identity company

Assessment of a vendor requires a diverse approach with taking into account creative, strategic and managing sides. Let’s study closer what should be evaluated meticulously:

Style dependency
Are they too strict? Too simple? Too complicated? Some agencies can’t go beyond their limits. Being unrivalled in cartoon style, they aren’t qualified in serious matters being unable to achieve success in innovating images of factories or fintech. On the contrary, presenting in the portfolio only solid designs, creators might have trouble with comprehending customers’ requests for light and funny solutions.

Main elements for brand identity company evaluation
Main elements for brand identity company evaluation 1

Are they in the present?

Scrolling some portfolios, a thought might appear: “Is it 2024? Is it the 21st century?”. By no means, there is classic in logos too, adaptable designs that worked 100 years ago and will still be beneficial in the future, yet not all the companies provide modern solutions, stuck in the past providing outdated services instead of outstanding ones, ruining the identity.

Aren’t they too creative?

Transformation of a business can’t consist of only a picture or a word that can be done by a gifted artist and seems to be pleasant. It’s a roadmap, an analysis, a research that has a valid summary of implementing every option. There should be a business approach. So when checking the website, pay more attention to organisational moments, availability of senior specialists with the knowledge not only in art but in the market as well.

How to manage a brand identity firm?

Being aware of what’s going on with your project while it’s progressing is a major issue of abiding work results. There is a guideline of steps you need to take into consideration to assure yourself that everything goes according to the agreement you share with managers:

Main factors to consider when managing with brand identity firm
Main factors to consider when managing with brand identity firm 1
  1. Setting up the metrics

Sending requests to brand identity companies, you are endowed with the right to determine what KPIs are your closest priority. That can be growth of your firm recognition, a certain attitude to your company like adding seriousness if it’s a strict company or on the contrary, charming people with a childish and laughable approach while creating identity.

  1. Systematic review

Having a trusty communication line with the agency facilitates you with the ability to be in touch with creators on every phase of transforming your firm’s imagery attributes. There can be meetings on certain days, calls, emails for you to track outcomes, make assumptions and point out on what is supposed to be improved.

  1. Contract including all of the details

Signing the contract, be watchful scrutinising thoroughly all the parts of the contract, exclusively such paragraphs like ownership, what rights come to you to operate with the content, pricing lines and what are they obliging you for. So our branding experts recommend every point you hesitate should be taken up again cutting off all the possible drawbacks.

Olga Hryb
Olga Hryb
Content Writer
About the author

Olha is a seasoned copywriter specializing in branding who keeps her eye on details and is passionate about storytelling. She specializes in memorable and creative brand identities with catchy taglines, engaging website copies, and persuasive marketing materials to represent the right brands.