Best Hospitality Branding Agencies in the UK (2024)

What is a hospitality branding agency?

The history of hospitality is intricate and quite competitive, since offering those services for which people specifically allocate their time and considerable money is a responsible task. Whether it is a hotel or a country recreation complex, in any case, it is necessary not only to proceed from simple comfort, but to stand out among similar ones, giving visitors special emotions that they will take with them, so that they will definitely come back for them again.

Thus hospitality branding agencies in the UK are always approached with one request: “Make it so that clients come to rest only for us!” And believe us, modern branding is capable of such tricks. It is only important to trust the professionals, whom we have collected in our list.

Clients of specialists in brand consulting usually become owners of hotels, resorts, restaurants, as well as tourism businesses of various directions. All of the listed niches have one common goal – to win the attention and loyalty of visitors, give them special comfort and emotions, and also become a permanent place to visit. These are the tasks that a team of specialists solves through the use of various channels and technologies.

Let’s take a closer look at what exactly such suppliers can help with.

1. Developing a hotel or centre concept. Defining unique offers, authenticity, which allows you to stand out from competitors. Here, the main points are determined, along which the strategy, identity and architecture will be built in the future.

2. Brand strategy. Based on the above points, experts prescribe a full set of elements that will be used as the face of the brand, their order of application, the channels through which interaction with the audience will take place, as well as the style and tone of voice in which this interaction will be carried out.
3. Identity. Both visually and verbally, a hotel, restaurant or leisure centre should be quickly and easily identified by a potential visitor, immediately invoking the right associations. If the hospitality branding company includes competent brand design experts and content specialists, then the only thing left is to stay on course.
4. Digital products. In the modern world, it is not enough to be the best, you also need to constantly remind everyone about it. And the most effective way to do this is with the help of virtual media channels using high-quality products (website, application, social media accounts). The audience wants to see modern approaches and reacts faster to those who keep up with all the trends, so do not disappoint your audience.

Of course, providers work on other tasks, satisfying, first of all, the desires of clients. Therefore, if you did not see your needs in our list, just voice them during a consultation. Most likely, they will be able to help you and you will get even more than you expected.

How to find a hospitality branding company?

There is no doubt that quality branding starts with a team of masters. The only question is that they all have their own focus and finding the perfect match can be difficult. We will suggest a few simple solutions to save time and get started on your project as soon as possible.

So, in order not to miss the mark with a hospitality branding agency, follow these steps:

• define your request;
• set a budget;
• clarify the project implementation timeframe;
• find out about the availability of relevant experience;
• ask about reviews.

These are a short list of points, but even if you concentrate only on them, your exploration will be much more effective. And let our reviewers tell you in a little more detail why they draw your attention to these nuances.

In order to immediately understand whether employees are able to solve your problem, you yourself must clearly formulate this problem: do you want to increase the influx of clients or increase the loyalty of existing ones. Or maybe you need to conduct a complete rebranding, because you feel that the approach and concept are outdated? So, from the first consultation, the branding manager will be able to offer you certain services from their arsenal.

The financial side is also important, because otherwise you simply will not come to a consensus at the budget discussion stage. We will tell you more about the pricing system, but you can calculate the budget in advance using the project calculator on our platform.

In our age of accessible information, almost nothing can be hidden, which means you can always find out almost everything about a branding agency specialised in hospitality from those with whom they have already worked. We are talking about reviews from websites or from your acquaintances or friends. You will be up to learn about the organisation of work processes, and about the specific results or technologies used.

Even if your business is still in its early stages, there is no need to be afraid of established sharks like the Ritz or Savoy, as statistics show that it is the limited-service hotel chains that have taken the top spots in the UK’s most popular hotel brands. In any case, always focus on a combination of factors so that the decision is made in a balanced and thoughtful manner.

How much does teamwork with hospitality branding companies cost?

As we have already said, the financial side of cooperation is one of the most important. And even if you really liked the work of some agency, but your budget does not reach their prices, you will have to look for something more acceptable, although this does not always mean worse quality.

To help you navigate the world of branding price tags and understand the scale of financial rates, our review will continue with information on the average cost of the most common services.

Such large discrepancies in the cost of services arise due to the difference in hourly rates of employees, their qualifications, as well as the specifics of the project itself. It is clear that if your hotel is focused on the luxury segment, then you will have to use more expensive technologies and methods in your work, and this will entail additional fees.

Or if your business is too narrowly focused then finding a leading branding agency in hospitality who is capable of conveying all the benefits to the audience is not the easy way to go, and their time and effort are much more expensive.

As you can see, it is impossible to determine the budget accurately without consulting with agency specialists. But, having certain information, it will be easier for you to make a list of questions for the provider’s representative.

Looking for a leading branding agency in hospitality?

Creating a successful brand that guests and visitors will love is the result of joint work of establishment owners and agency experts. Only with complete trust and coincidence of vision is it possible to achieve the result that will tirelessly delight and inspire.

Our advantageous platform contains dozens of different reviews of teams working in the field of branding and you can always get to know some of them, learning even more about such an exciting industry that helps to individualise businesses and show their uniqueness.

It does not matter at all whether you imagine a cosy hotel house as a small island of comfort or see your hotel as a haven for VIPs – agencies know how to work with any scale and level of projects. And the detailed information collected by our reviewers, which you could read in the article, probably lifted the veil of secrecy over some professional details. Afterwards, now during consultations and discussions of cooperation terms you will feel more confident.