Best eCommerce Branding Agencies in the UK (2024)

How to hire an eCommerce branding agency?

The commercial sector has always been highly competitive and difficult to differentiate from the variety of similar products, which, in turn, has not made life much easier for business owners. Reaching, interacting with and positioning potential audiences is becoming increasingly fatiguing as new channels of dealings constantly emerge, which means it is necessary to form a flexible strategy that would easily adapt to new conditions.

Hiring a branding consultant that can effectively use advanced technologies is vital for a business, as it stimulates its sustainable expansion. Below, with the help of our reviewers we will share the steps that will help you find the most suitable partner.

1. Define your goals. First of all, you should understand and identify those areas that are the most agonising for you, but which you would like to improve for maximum efficiency. This way, you will understand what request you come to the provider with.
2. Choose the type of agency. Depending on the scope of work, designate one of the types of eCommerce branding agencies: full-cycle, specialised or boutique, who specialises in the field of a small business branding. This way, you will immediately get into the right format and will not demand the impossible or suffer from a lack of resources.
3. Create an approximate budget. This will qualify you to focus your search efforts on a narrower segment of vendors and wisely distribute your available funds.
4. Explore the style of work. Successful branding is based on innovativeness, and therefore you should study the portfolio of potential partners and find out whether your preferences coincide and whether such execution is acceptable for you.
5. Turn to experience. Try to handpick among those who have relevant cases in the collection of successfully implemented projects. And it is better if they are in a niche similar to yours, using the platforms on which you work.

Using the listed methods, you will be able to find a more suitable candidate and then the market will open up to you faster, and the goods will fly off more actively, attracting buyers with acceleration.

How much do eCommerce branding services cost?

Investments in branding have become equivalent to investments in transformation, and since in the commercial direction without constant growth and development you will simply slide to the bottom lines of the ratings, then it is definitely not worth saving with the help of specialists.

Since the final price will depend on many factors, including the size of your business, its current state, the set of required services, the expected result and the timing of its implementation, we will consider only the average values ​​​​in each of the areas. But even this review will be a guide for you in the world of numbers.

Initial costs require from £1,000 to £5,000 for small and medium-sized businesses, but a full package of services to provide comprehensive support will already start from £5,000, and can reach a sum of several tens of thousands.

Work always begins with market research and this will have to spend from £1,000 to £7,000. Analysis is vital as you may find that fashion is one of the most important sectors in eCommerce and if you want to be in the 26% of goods purchased in the UK market, you may want to look into this niche.

Immediately after receiving the results, you can begin to create a style guide, which will contain general recommendations for the development and selection of activities for the brand. Such a guide will cost you from £1,500 to £4,000.

But since this sphere is primarily presented in the virtual space, we will consider several specific eCommerce branding services. For example, the cost of a website for a business starts from £1,500 for a simple product with basic settings and can then reach £25,000 for a complex customisable site with great capabilities.

Design, namely the creation of an image of digital products and visual identity, also varies depending on the complexity and scale of the project: from £3,000 for a start-up with minimal interactivity and a limited set of elements and up to £50,000 for the comprehensive work of strong creatives to hit the target audience’s request as accurately as possible.

But if you only need a logo for product branding, you can get it for £1,000 – £7,000 depending on the request and the level of the specialist.

Do you want all your messages to potential and existing clients to be correctly interpreted? Then order a verbal identity service, which includes work with tone of voice and messages, and allocate from £2.500 to £10,000 for these works.

Regardless of what level of services you prefer, whether you will spend to the maximum or decide to save a little at first, your investments will never be in vain, because it will ensure high customer loyalty, allow you to place products more strategically and position yourself as an industry leader.

And to more accurately determine the future budget, use the project calculator, which will quickly and clearly estimate the cost of the required process to understand the general trend.

Looking for an eCommerce branding company?

We are sure that you want to automate all processes as much as possible, since it is virtual selling that confidently wins the minds and hearts of buyers. But it is becoming increasingly daunting to manage this flow without the guidance of masters every day, especially if you are trying to create a reputation, inform about values, attract customers and demonstrate your uniqueness to them on your own.

That being the case you need a reliable partner who can be trusted with the fate of the brand while you are becoming competent in new platforms and bringing trade into near-earth orbit. Branding can be as simple as a children’s construction set if there are experts who know their business nearby, or it can become a real rocket science if you are trying to do everything alone.

Our guide to the best representatives of the market is designed to help you make the right decision, but if you still have doubts, contact our professionals on the platform, they definitely know the answers to all questions.