Best Corporate Branding Agencies in the UK (2024)

What is a corporate branding agency?

In order for the overall perception of a product or service on the market to be organic and unified, so that the audience does not have any discrepancies or doubts about the values ​​and mission of this name, a corporate branding agency performs a truly titanic job. After all, building a single formula that will include visual elements, tone of voice, positioning and many other points, not only requires knowledge of technologies, but also the ability to creatively combine them for presentation to potential clients.

This is the approach that brings the maximum effect and you can see it in the most popular brands, which always strive to create an image of their product in the audience that, at the first mention, evokes the associations that were initially embedded in the strategy by branding experts.

Such organisations perform all kinds of work familiar to most conventional branding providers, but the difference is that they do not focus only on the product, but embrace the entire ideology of the company. This guarantees that on all platforms, all physical media and verbal sources, the values ​​​​and mission of the brand will be broadcast in the same way, which will allow it to become recognisable faster, easier to build an idea of ​​​​the product in the minds.

The rapid digital transformation of markets forces business owners to increasingly turn to brand consulting, and to find best corporate branding agencies that can work wonders with your company, study our review and it will be much easier to navigate, because here you will find information about services, their cost and advice on choosing the right partners.

Each agency has its own specifics of cooperation with clients, and in order for the process of creating and launching a brand to the market to be as fast and effective as possible, you should have some knowledge of the specifics of corporate branding. This will help you ask the right questions and take into account the necessary nuances from the first meeting with specialists.

What does a corporate branding company do?

As we have already said, the main thing you can have from them is a more comprehensive approach, which not only covers all aspects, but also permeates with a single style. And yet, we will list the main areas of activity of corporate innovative agencies, noting their differences.

1. Brand strategy development. It is a broad service that involves a deep analysis of competitors, potential clients, the current state of the brand and other parameters, as well as the creation of a strategic plan for development in all directions at once. This is where the corporate style of work is most evident, since the strategy allows corporate branding firm to bear in mind long-term goals in various routes.
2. Creating a visual identity. In addition to the usual logo, typography, colour schemes and styles, the corporate approach involves the introduction of a single visual into online resources, and printing, or the creation of merchandise, and any physical or virtual products.
3. Formation of a verbal identity. Brand messages should be extremely clear, precise and filled with the right meanings, regardless of where they are broadcast: in email, mobile app notifications or a slogan. By the way, suggest the agency to work with your naming in more detail and more carefully to avoid a situation like Hyundai, whose name, according to statistics, is misspelt an average of 605,000 times a month.
4. Brand Guide. This is a kind of guide for everyone who works on the promotion and development of a product for the correct and uniform use of developed elements on all platforms and channels, and it is in corporate branding that maximum attention is paid to this.

It should also be noted that a number of agencies may offer other services in addition to those described above, for example, a number of firms have marketing departments that help to properly set up advertising or develop a promotion strategy, or digital support departments in which technical specialists with knowledge of the matter will set up the operation of websites or mobile applications.

During the first consultations, clarify the entire list of services so as not to miss a single opportunity to comprehensively present your brand on the market.

How to find corporate branding companies?

To avoid making it a daunting task, you just need to consider a few factors, and since we are reviewing worthy candidates for our list, all you have to do is go through each applicant and evaluate them keeping in mind the information that we will present to you below.

So, when evaluating a potential partner for corporate branding, pay attention to the following features:

• Portfolio – when analysing a portfolio on the corporate branding company‘s website, take notice not only of the creativity of ideas and the use of modern technologies, but also of whether the chosen style and format for implementing the idea corresponds to the company for which it was developed;
• Reviews and recommendations – from the real opinions of clients, you can always glean additional information about the organisation of the team, their rules for communicating with clients, the ability to comply with agreements, which will help you better understand how you will feel during the work process;
• Industry experience – if the selected vendor already has implemented cases in an industry similar to yours, this is a bull’s eye, because in this case the team not only has effective tools, but also has an idea of ​​the specifics of the audience, competitors and the market as a whole;
• Approach and values ​​– if they do not coincide with yours, then most likely, you will not get a fruitful result, since different views will not only cause disagreements, but will also interfere with the formation of the message that needs to be conveyed to potential clients;
• Budget – based on the size of your company, the complexity of the project and your request will form the final cost, but preliminary figures can be understood already at the start, having studied the next section of our review. Also in the descriptions of the corporate branding agencies from our list, we drew your attention to the hourly rate and the minimum budget of each representative.

Statistically, consistent branding can have a significant impact on revenue, with up to 23% of profit growth coming from a cohesive corporate strategy and recognizable identity. This further demonstrates the importance of consistency across all media channels to build trust and increase loyalty which you can easily get from such agencies.

What budget is required for corporate branding services?

This type of branding, such as corporate, is one of the most effective, at the same time, it should be understood that it will also be one of the most expensive. But this is not worth being afraid of, since such investments will definitely pay off a hundredfold, provided that the right partner is chosen.

But still, before embarking on the path of close cooperation with any of the corporate branding companies, it is worth at least roughly estimating future costs, and it will be easier to do this with the table that our reviewers offer you below or using the project calculator presented on our website.

In addition, it should be noted that each vendor has different pricing models, and while you can easily provide an approximate budget with a project-based or hourly model, it will be difficult to talk about the final amount in advance with a value-based or results-based model.

If we are talking about corporate branding, then, basically, clients order a full package of services to ensure the unity of style in all areas. Therefore, there is no need to consider options for partial payment for specific services. However, with the option of package solutions, you can often save money, since it is more convenient for any corporate branding agency to take on a large project and fully immerse itself in one idea.

Also, when planning a budget, pay attention to the level of the partner, because you can’t expect a low cost from a luxury provider, but the quality will only cause you delight and questions like “How did you do it?” Moreover, according to all the latest research, global branding costs are steadily growing, which means that it is definitely worth planning for this type of expense.

Looking for a corporate branding firm?

Most likely, by the end of your acquaintance with our report, you have become a real expert in the field of corporate branding services, because we tried to highlight all the most important points and aspects of cooperation with branding agencies. Even if after a detailed study you did not find a suitable provider in our list, you can always get acquainted with other, no less competent firms on the reviews of our platform.

In order for your brand name to become synonymous with well-being, pleasure and comfort for clients, full-fledged work on creating an image, broadcasting the right values ​​and a constant presence in the media space is simply necessary. And any of the agencies presented on the pages of our site can easily solve all these problems.