Product Branding – Sweeping Guide

What is product branding?

Individualising a product is about forming distinctive and unique identities, positioning, messaging formulation on the purpose of building the reputation of a solo product instead of the entire business, so it could be noticeable in the wide range of goods. The significance of branding your product is deep since customers most often interact with a company’s offerings before studying the producer.

The same as for firms, product revamp consists of two parts – creative and strategic, determined to make certain what is appealing for people and implement the knowledge into visuals. Carrying out the process of characterising goods serves well in the reinforcement of the business’s capabilities to unlock the growth.

The variety of products that can be characterised with inventive solutions encompass a great deal of companies’ propositions that include but are not limited to goods that are sold in the supermarkets, embracing also a heap of intangible deliverables differentiation of digital banking, entertaining and information services.

Importance of branding with creative elements for a product

We have briefly raised the subject of vitality of product distinguishing, but the true worth of it lies in a plethora of meanings that can’t be left out. Review the ways such revamping influences goods and overall business performances:

Product with distinctive look is different and competitive

The most vital aspect of preparing a product to release, it’s to make sure that in the crowd of the other propositions, the goods will be visible so people who don’t know anything about the company, its reputation, will approach them out of curiosity. The strong product image influences the market efforts as well, since launching a campaign having a special product inside and out, will be more profitable due to determination of the key points.

Product branding enhances business’s reputation

It’s difficult to say whether Apple’s, Nike’s and Red Bull’s offerings would be as famous as now without high-quality individualising strategy for every separated product. Even without a scrupulous market assessment, it’s obvious that those companies which have become exemplary and have been reaping the rewards for years, explore every avenue in order to not only position the company, but highlight separately every production, making it big and specific.

Structured product brand influences raise of recognition the company

Most people find out about different companies through interactions with their products, so neglecting this crucial element that facilitates organic growth of brand recognition will lead to the waste of potentiality since not all resources are taken into account and a bunch of opportunities stay locked behind ineffective product representation.

It spreads trustworthiness

Even knowing that a firm is a bright representative in the industry, supplying buyers with advantageous products, lack of branding of a product can cause a misperception that there haven’t been any steps forward recently and misapprehension by the target audience. Most brands produce new lines of novelties every year, but when they overlook product revamp, their propositions seem ordinary and only true fans pay attention to them.

Right strategy leads to arousing feelings

To be noticed amongst the others, your products must evoke positive emotions, satisfying the certain needs of your target audience. If your products are intended for people who value freedom, always move and are bold, then it can be profitable to establish a rebellious personality of a product. Appealing to enthusiastic people, with high determination and inspiration, a product image that will be motivative can work as it does with Nike.

Successful product revamp secures smoothness of new initiatives

The scope of branding solutions from logo to bettering online presence with web development are done on purpose of a durable thriving with the most remarkable outcomes appearing in the long run. Ascertaining good acceptance of your products through its originating, you get much more since the real, unshakable sustainability and prosperity usually require accumulative effect of positive changes.

Key elements of effective products branding

The components that should be considered while characterising your product, go beyond general ideas of names and some colourful designs. As with corporate revamping, it’s important to approach as many angles as possible, to make every element workable, from colours to fonts. Below we outlines the fundamentals:

Distinctive logo – some special elements should be attached while branding of a product of one line, so they would be recognisable for customers as soon as they are released. For example, the company Matel doesn’t limit itself to producing Barbie dolls, they also sell Hot Wheels tracks, game Uno and many others. Every individual series of products has its unique logo, apart from the company’s name that is distinguished and memorable;

Catchy naming – good pictures stick to minds, yet to strengthen the effect, it’s crucial to come up with a name that is interesting, not plain and isn’t too difficult to remember. A customer, buying your product in the shop, hearing about it somewhere on the Internet or from a friend, might fail recalling the name of the good because of its blandness or complexity;

Packaging design – showcasing the benefits of your offering through product branding design is a far-reaching method that gives you more opportunities to sell the goods that are unforgettable. Expecting to appeal with your tech dexterity, it’s good to be minimalistic and modern, pointing that your offerings are cut-edging devices, able to process any requests of your customers. With the right packaging design it’s possible to cause every emotion you need;

Captivating messaging – without descriptions, packaging becomes just a beautiful picture, so choosing some messages is a work that should be done to be visible amongst the competitors. Of course, branding storytelling doesn’t necessarily include long texts with multiple meanings. It’s enough with a few words to grab the attention of potential customers like The Body Shop does with “Refill & Reuse” words on their bottles that tells a lot about their culture.

Strategy and positioning – just like any businesses, to be successfully met by an audience, it’s essential to have a strategy as well as implement the other ways of branding a product. As Seth Godin once said: “A great deal of brands waste their potential in an attempt to be everything for everyone”. You need to know your target audience instead of trying to build a business that is attractive for every person, but doesn’t have truly loyal customers.

Additional elements to deepen the effectiveness

The extra components we added below are not considered as the most important points, yet we couldn’t help but mention them since they are also offered by brand design experts and are widely implemented by a plethora of market tigers:

Web Development – websites are part of digital branding and a great deal of companies mentioned in this material have separated pages for their products on their websites or even create ones for every distinct product. As for the first part, establishing web presence for a good is highly important even for small businesses. How to brand a product without proper web presentation in the epoch of digitisation?

Branding of social media – reaching out to your audience online can be also done through the social media platforms we use every day. As everything stated before, they need to be consistent – well aligned to the overall image of the product you revamp and individual for the purpose of being perceived and remembered.

Prices for branding a product

The costs of carrying out a product individualising project are different and they depend on the professionals you request to complete such an assignment, their experience, sometimes location as well as the results should be achieved and the scale of deliverables needed. It’s recommended not to restrict branding to only one criteria – name or design, as balance and harmony makes those elements workable and profitable.

Take a look at the packages of branding services we have outlined to point out the common prices for innovating product image, what their value and how prices change according to the scale of work:

There are different ways these pricing choices could be beneficial. For example, if your offer is wide in a range, branding all your offerings on premium conditions from the very beginning can be difficult, yet choosing the main, flagman goods, to brand them fully, while for some regular choose more budget options. Also, the packages, mentioned above, are not strictly limited to that order and it’s always possible to apply exactly for what you need.

Successful goods branding examples

Coming up with a strategy for a good can be done for any product and even service – from fast cars to bubble gums. Let’s look closer in some breakthrough examples of branded products that almost everyone is familiar with and the main points of their individual advance:

Chanel №5

Most people will understand what the product branding meaning is, without telling it straight, yet let’s dive deeper to study one of the most stunning branding in history, the creation of perfume Chanel №5 by Gabriel Chanel. The fragrance was released in Paris more than 100 years ago, in 1921, being in fashion and desirable up till now.

Everything, from the scent to the bottle was taken seriously, with a strategic approach to the mood that was central those days and glimpse to the future, that led to the perfume’s associations with sophistication and boldness. Another branding related attribute that secured this iconicity is the number of ambassadors – Marylin Monroe and Nicole Kidmal and others.

Happy Meal

One glance is enough at the red box with the yellow handle-arches and most of us will be capable of describing what is inside since it’s really cool product branding. Being one of the wide range of McDonald’s products, Happy Meal has its own target audience – children, the strategy focused on healthy eating, building of strong emotional bonds and causing nostalgia as after growing up, people recall visiting this fast-food restaurant with warm feelings.

Regarding their products revamp, McDonald’s approaches every offering, creating a distinctive product according to people’s preferences, giving them exactly what they want, with every product – Vegetable Deluxe, Big Mac, McSpicy oriented on a separate group of clients, masterly using imagery and verbal messaging to win everyone’s heart in different categories.

OREO

What is common between Belvita, Ritz Crackers and Teddy Grahams? Besides being good product brand examples, all of them belong to one paternal brand, Nabisco, that now is a part of Mondelez International. As opposed to previously mentioned firms which brands we know also separately from the epochal goods they sell, there almost nothing is spotlighted referred to Nabisco or the companies that have owned the brand for the last 30 years.

On the official Instagram account that belongs to OREO, with 3.4 million followers, are posted only product related publications with some crossovers that also, like with Ritz Crackers, refer to goods.

Bounty

Here could be any products from the manufacturer Mars – Snickers, Skittles, M&Ms as well as Royal Canin and Pedigree for animals. But returning to the brand mentioned above, bounty that means reward for something and the entire concept is built on the idea that it’s something unreachable and desirable, with the meaning that lies literally in their slogan that refers to what the taste of Paradise is.

The brand of the chocolate was launched in 1951 and since then their logo has changed a few times, with the last revamp in 1999. Everything from packaging, fonts to colours are parts of a great storytelling and a promise of something great.

Apple

As we named here the name of the corporate brand, it was on purpose because in the case of Apple, there are too many examples just to discuss one of them, since they have the best product branding. Every of their inventions become iconic how they are, separately from each other and their parenting brand, for example iPhones, iPads, AirPods and Macbooks – even without mentioning the business brand name Apple, we will be able to distinguish their products.

Releasing every new product, Apple comprehensively state their values, creating the messaging that make their novelties the most anticipated in the industry, adhering to this strategy from the times when Steve Jobs, the former CEO to this days when the company is run by Tim Cook.

Trends for the future for brand a product

Deciding on improving your product image for customers is a way to enhance your business overall performance when it’s done right, boosts growth of scalability, attracts more customers that consider their choices based on separated propositions rather than a company’s reputation in the industry. There are some long-lasting trends that could help your products be relevant in the curve of time:

– Trend №1. Customers building brands

Involvement of customers to the different processes related to branding a product is quite an experimental idea that isn’t globally spreaded yet, but the world-known companies explore this way that helps build connections, securing enduring loyalty and trustworthiness.

Namey, Lego offers their clients to be designers of their constructors, so anyone can offer their ideas. They also have weekly challenges, choosing better covers for their products that improves the engagement between producers and customers. Similar ideas are also run by Nike, Starbucks, Doritos and many others. It’s obvious that buyers are obtaining more power in the decision-making process nowadays.

– Trend №2. Making the difference

This trend captures shared strategy for a business itself and conveys the same messaging through their products. For example, European bottles of lemonades and juice have special caps that are put on the bottles and aren’t supposed to be separated as it helps to recycle them and prevent littering. The corporations, such as Mastercard, Paypal and many others, from the USA to India choose to adhere to sustainable practices.

On L’Oreal Paris’ bottles customers can see that they were created from 100% recycled plastic simultaneously that matches the statement on their website about the ambitious mission of reducing carbon-dioxide footprint. With every separate packaging of their products they promote the idea of sustainability and try to make a big change. So, sustainable packaging and producing are trends that will have an impact on businesses a considerable time in the future.

– Trend №3. Collaborations as good product branding examples

There are different types of cooperation that strengthen a brand product image and help settle beneficial perceptions. One of them – an ambassador program that means an agreement between a celebrity or an influencer to use certain kinds of goods – wears clothes or perfumes under the contract. Such programs exist for corporate branding to promote an entire company or only for some goods or services, like with Taylor Swift being Apple Music’s ambassador.

Yet, another kind of collaboration is also very popular and the meaning of it lies in combining two products in one, as it was between Sturbucks and Spotify or Target and Hunter. This experiment can be rewarding for smaller businesses as well with some creative ways to join forces with another company or within the brand to come out on top.

– Trend №4. Products, telling captivating stories

The time when bright packaging with a lot of elements possessing the market have passed and more often we see simple boxes and bottles with minimum of details or on the contrary, packaging that tell stories instead of just being appealing. Bounty, mentioned above, promises us a dream about Paradise coming true, Snickers – a dose of energy, Pringles – exclusivity.

With only a few words, they capture attention, build the perception and secure the product branding definition in buyers minds, so very often choosing between two similar options, people select branded products even if they are more expensive – like they continue with iPhones instead of no name phones as they want not only get a good, but experience its clearness and brilliance.

Do your products need to be branded?

Entrusting revamping activities to a seasoned inventive specialist with extensive understanding of your industry and far-reaching market insights will be favourable for your business, since the professionals who have faced the challenges head-on, have a knack for resolving difficult market quests and are capable to find extraordinary approaches that help to differentiate brand products successfully.

If you feel that individualising your products is what your business needs, we offer you to take full advantage of our project calculator. The option will help you to count the approximate budget of carrying out the project and inclusion of additional services, intended to empower online presence. Also, we can help you to find the best vendor of inventive solutions based on the industry, expertise and pricing.