Office Branding: All-In Review

What is office branding?

Your office can be a comfy place with tables and chairs where people come to complete their assignmentі or it has the opportunity to become one of your brand assets that promote your business, motivate your employees to blaze a trail and give your partners assurance in your caring attitude towards your brand. Individualising activities aimed at effectuating the workplace are called office branding.

It can be a significant component of all-encompassing corporate branding, when you establish your brand for the first time and want to make it consistent or while rebranding as well as a solo direction of your business if you have already possessed individualised design assets. The originative services are usually provided by experienced design professionals from branding agencies that possess knowledge of how to revamp a company comprehensively.

There are no industry preferences for branding in corporate context, since applicable decoration will benefit every of them – from medical and mining sector to entertainment. Starting with visual identity – choosing the colours that suit the best your purposes and finishing with the personalised touch, your office can become a place where people want to come back again and again.

The importance of corporate office branding for businesses

You’ve already been familiar with some basics, yet exploring the topic only is starting. There are so many points related to the workplace overhaul that are of great importance for businesses, but we couldn’t include all of them in our synopsis and outlined the most significant ones:

In the first place, conducting office revamp influences productivity. When the workplace isn’t a fancy place with good furniture, bland walls and rooms with a heavy atmosphere, it’s not easy for employees to come up with fresh ideas that will improve your business condition. By creating an inspiring place with different zones for teamwork, and furnishing the office with items that don’t cause discomfort, you will remove a great deal of distracting obstacles.

In the second place, implementation of creative office branding ideas will affect appealing to new talents. There are plenty of businesses everywhere, but true specialists in the industry usually look for places where they can develop their skills and be fully concentrated on what they do with decent conditions. Yet, Google and Facebook can’t stretch indefinitely. Considering improvement of workplace design, you’ll see more capable potential employees near your door.

In the third place, innovative advances in the workplace will facilitate the establishment of business’s good reputation. No matter whether they will be your employees, partners, customers, every group of people will perceive your brand in a better light when they know how much effort you put in your brand development to improve working conditions of your employees. Whenever it’s contrary, the effect is diametric and can hurt the reputation.

In the fourth place, suitable office branding design in London and elsewhere can spark employees’ loyalty and prevent their outflow. It’s valuable for workers when they are supported by their management, especially if during this revamp you include them in the making-decision process with questioning. To secure the last one, you need to deliberate over ascertaining the space that will foster your personnel’s well-being and balance of life and work.

In the fifth place, your workplace overhaul is important when designing offices that correspond to the latest tendencies that enhance business’ culture. The offices of the future require much more than a comfortable chair and table, demanding from people to demonstrate creative thinking, forming offices that are comfortable, quiet and personalised. So if you want to unleash the full potential of your workplace design, it’s wise to consider hiring experts.

In the sixth place, forming a distinctive professional space differentiates your office from your competitors. It’s beneficial when it comes to attracting talents to your firm as well as some clients. The great design that conveys your brand messages and supports uniformity is another way of promotion by showcasing your observance of details and capabilities of making important decisions to promote your brand comprehensively.

At long last, as though office wall branding ideas seem as a simple matter, the authentic choices and the collective benefits mentioned above can significantly boost your business growth. The overall impression of your workers about their place of work rise, clients memorise your commitment to your employees, your business is more appealing in the eyes of professionals who consider comfortable conditions as must – they are the significant moments.

How office interior branding impacts company culture?

The impact of appropriate design is colossal, changing the entire approach the work is done and perceived in addition to the company’s culture itself. Now, let’s elevate some points with cases:

Conditions of work become top priority

In the time when plenty of businesses trying to return employees back to the offices becomes mission-critical, forming a workable yet comfortable atmosphere and the true brand house is at the top of the list. According to your industry and business specification, branding in the workplace should be conducted with choosing the right mottos, taglines, designs for wall arts as well as furniture design and placement in the most convenient for your team arrangement.

Google’s comprehensive high-profile case: There is a plethora of office branding ideas that have been implemented in Google’s strategy. The influence on the culture is multifaceted, starting from ensuring life-work balance – the employees are provided with numerous job perks; the other enhancements for the company are establishing a collaborative environment. Everything – the way the furniture designed, lighting, organisation of space sync for better.

Sticking to global initiatives become easier – with regular reminding

Most successful businesses which keep abreast of the time, concern themselves with supporting different initiatives – public health, sustainability, education, human rights and innovations. The right interior design can help stick to the movements that are closest to your business value and always remember about them while working.

Whole Foods’ organic high-profile case: This exemplary company is a provider of organic foods and in order to keep in mind the dedication to stay “America’s Healthiest Grocery Store” as they state with their slogan, the firm branded their office in a way that these messaging will be clear without worlds – the materials used in office design are natural and the colours are organic, encouraging their employees and fostering environment responsibility.

Designs allow to set proper moods

Whether your products should inspire, bring people together, be one-of-a-kind, evoke emotions of nostalgia or remind about family – the professional space design is of a great use to set the needed mood for your employees to keep in mind the general idea and gather inspiration even from the workplace.

Facebook’s cooperative high-profile case: This example is one of the best office branding results and how could it be otherwise? One big office is designed for almost 3000 people that share the space without walls in order to enhance engagement through the work process. It’s spreaded on the management as well, even Mark Zuckerberg doesn’t have his own office, being open to his workers. If someone needs privacy to think, there are also plenty of small rooms.

Creativity eventually be more achievable

If your business’s main endeavour lies in lighting the first flame, then the right artistic atmosphere is not just a whim but a necessity to encourage your employees to be bold in their decisions. Designs that will empower your creative efforts can be restrained if you deliver cutting-edge technologies, like it’s in the case of Apple or it can be as crazy and colourful, with unusual locations like with Inventionland where people work in a fantasy world of dreams.

Pixar’s imaginative high-profile case: The company’s fascinating corporate identity was designed with Steve Job’s participation, taking into account the industry – entertainment and the ways that enhance innovative decisions and a special atrium for exchanging ideas between different departments. Yet, innovativeness doesn’t stop here. Additionally, they have special theme offices, decorated to resemble artworks of Pixar and other fantastic features.

Brands assets get to be treated appropriately

Design of interior also affects the culture of companies as one of the elements that make brand persona stronger, natively telling what your brand stands for. The proper design that aligns with your mission, helps ensure consistency and convey the right messages for stakeholders, giving them understanding not only about the quality and meaning of your products but also the conditions of creating the offerings.

Airbnb’s comfy high-profile case: Airbnnb’s office branding design is a great example of strengthening brand identities with the wall decoration. As their specialisation is renting vacation property, the design perfectly corresponds to this idea. The office is decorated in the way that it looks like home, with wooden elements, calm colours, shelves with home furnishings and flowers.

Key elements of effective office branding design

Some elements that should be thought out are common for small business branding and include forming distinctive design components like logo, photos and typography with colour scheme. Yet, particular for office wall branding extend far beyond traditional revamp to the:

Layout of the office design. Do you want to make the work process transparent with the shared zones or think that for your business privacy of your employees matters more than teamwork? Should there be glass walls, what is the most effective arrangement of the space? Designing layout of the office, these questions are usually answered through the corporate design overhaul.

Furniture style and material. Like anything else, when it comes to office interior branding, the style of the furniture that you choose for your office and its material should align with your brand and be comfortable. The choice can be futuristic, restrained, cosy – whatever you decide is effective. The materials are also vital factors as you could see in the example with Whole Foods and they also affect the mood of workers and can relieve stress if they are natural.

Wall decorations to fire the enthusiasm. Having your firm revamped, you have determined values, missions and possess designs of special elements that represent your brand and some of them can be added to the decoration of your office. Besides that, attaching photos of your products or of things that they mean as well as pieces of art that will help to form emotional connection.

Reception design to ascertain the right impression. Office reception branding is an element that demands special attention while designing since it serves as a company’s cover and usually, is the first part viewed by people coming to your office, so putting significant effort in it is an unquestionable matter. It can be cosy, made of wood or rebellious – concrete, in different shapes – corner, U-shape, standalone and be decorated in your brand colours.

Designs of special zones for employees. Work isn’t a home, but a bunch of leading firms understand that nothing should pressure workers while they prepare a breakthrough, including lack of the time. While large businesses invest their money in zones with gyms, places where workers can get some rest including napping, small firms usually don’t have such opportunities, but providing your workers with some personal informal room is a good alternative.

Without any doubt it is vital to guarantee the compliance with standards of health and hygiene with all equipment needed to make the workplace a safe place. Additionally, if you have enough free space, you could take a place for your workers to personalise with different attributes such as photos, highlighting common memories you share or some great fulfilment.

Do you want to brand your office?

Now, when you know from our brief how important branded workplace is and how well it affects different sides of your business performance – from employee satisfaction to improving partners’ attitude, it will be easier to make decisions. Yet, to guarantee the effective carrying out of office revamp, it’s vital to find a really professional team that matches your cultural fit, has comprehensive expertise in the goals set and perfect communication skills.

You could take even more advantage of our summary, putting to good use our special feature that we offer – finding a proper agency. When you give the details about your project through the form, we provide you with a vendor that will be capable of satisfying all of your requests even if they go above the traditional innovative services – in order if you need help with copywriting, SEO or web development in addition to workplace revamp.