Digital Branding: Review of Fundamentals
Well-conducted digital branding strengthens businesses’ efforts and opens new opportunities for differentiation and competitive advantage. For you to know in detail about possible benefits of advancing the online presence of your company, our reviewer gathered all essential information that will guide you through this important topic.
Overviewing the rudiments about branding for digital, we explained the meaning of this activity, highlighted the importance of it for companies with shedding light on some notable cases, giving a special thought to the role of social media. Evaluate this knowledge and confidently make the best decisions for your company shoot for the stars!
What is digital branding?
In the fast-changing era of technologies that have reshaped the world, companies are demanded to build a comprehensive online presence to set the world on fire. The strategies employed to form a distinctive web identity for your business is called digital branding and it incorporates much more than website creation, encompassing forming suitable brand identities, regular content creation and advertising.
Such services are provided not by every originative agency as a great deal of them focus only on traditional methods of revamp – coming up with naming, designing logos, packaging and creating mottos, so looking for all-inclusive help, be attentive to vendors’ offerings since they must be proficient at website design and development with possessing awareness of the latest trends.
Digitalisation of a brand image is an available prospect for a firm from every industry – education, energy and mining, real-estate, manufacturing, commerce and so on. While for some it’s an additional option leveraging which the companies increase performance indicators, for plenty of them forming a digital identity is first and foremost priority since nowadays consumers of B2C and organisations from B2B sectors place trust in businesses with strong digital image.
Implementation of digital tactics facilitate reaching new heights of your brand recognition through accessible instruments that have proved themselves with fascinating digital branding examples, increase your chances to earn your customers’ loyalty through the openness and attainable channels of connection and establish cumulative effects since having followers or collected emails ease marketing force.
How to make branding for digital?
The scenario of online revamp is cut of the same mould as traditional branding when it comes to fundamentals. Yet, through the project development, new essential questions arise that aren’t usually common for other types of individualising activities.
Let’s study the course of actions that has to be handled through carrying out digital identity individualising:
First of all, it’s essential for you to supervise your current brand assets and ascertain their effectiveness. If you feel that some parts of your brand or the entire image don’t empower your business, it’s wise to consider implementing some changes. Having achieved the thorough examination of your brand components, it’s advised to come up with a comprehensive digital branding strategy. This demanding task can be done by experts skillful in brand consulting.
Next, you should strengthen your visual identity depending on your setting-goals. Is your logo workable enough to be memorable and present your company? Do you have illustrations, photos and special symbols to give weight to all of your imagery? Is your colour palette harmonious and evoke the right emotions? Nailing it down is vital if you want to consolidate your effort and ensure your brand recognition.
Regarding web identity you’re building, be mindful of social media designs of banners and templates for posts, highlights, individualised CTA, videos, typography and colour palette. Requesting website development, it’s of prime importance to get a web design that will align with the concept.
Then, dwell on your company’s verbal identity. Considering it, give a thought to the tone of voice, the style of communication the most favourable in your particular case, mottos, taglines and an alluring story that will make your firm unforgettable for your customers. Doing digital branding in the UK, ruminate over language options. Is it enough presenting materials only in English or several languages will correspond better to your ambitious plans?
After, you need to occupy yourself with website design and development, especially if you want to offer your customers exclusive experiences. Some providers of originative services are capable of closing any issues related to the topic, with the expertise enough to leave up any of your expectations, such as enhanced user experience based on research, assurance of functionality that you think will improve engagement and personalisation for better interactions.
Along with website creation, deliberate over your Content Strategy is a must – whether you need any additional help with it like deciding on the style, ongoing support of copywriters or some facilitating instruments for management as well as reflect on your SEO needs and if you require any professional assistance with it.
Finally, it’s time to complete the revamp of your social media. Digital media branding can be adjusted to different platforms – very well known Facebook, TikTok, YouTube and Pinterest or some niche media, designed for acquisition clients in your industry. With forming distinctive online persona and putting into practice some ongoing trends, you’ll find the way for your business to make headway.
The importance of digital branding in the modern marketplace
The list of significance of an advanced digital identity could be endless, embracing solving problems like visibility of your business since billions people daily visit different websites and social media, so it’s a bright idea to be there and make them see you. What is more, data obtained through online resources is easier to analyse – businesses get the opportunity to know how many of their posts have been shown and how people interacted with them.
Look closer at the most important points that are covered by the means of digital revamp:
| Factor: Better ROI | |
| The ropes: There are several reasons why effective online presence in some cases is a much more powerful tool than launching TV campaigns or implementing other traditional ways of increasing awareness. Primarily, digital design and branding as well as marketing instruments cost less than those which are used traditionally. Moreover, with professional help, it’s easier to be seen by exactly those people for whom it could be useful. | |
| Notable case №1: Rihanna’s brand Fenty Beauty grasped the lion’s share of the market while its promotion was mostly a result of her good reputation and excellent skills in managing social media. Having more than 13 million followers only on the brand’s account, it’s a great example of contributing in digital revamp. | Notable case №2: A great deal of Airbnb goes to supporting the company’s digital identity. Taking into account that the global reach of this rental firm is fascinating and encompasses countries in America, Europe, Africa, Asia and Oceania. To spread awareness to such audiences, Airbnb invests a lot in their digital platforms that significantly improve their presence worldwide and is more cost effective, with involvement of user-generated content. |
| Factor: Enhanced instruments for new audience acquisition. | |
| The ropes: Companies that leverage creative branding tools with branding for digital get more instruments to appeal to wider audiences. Initially, for raising awareness of your brand, you don’t need to limit yourself to your banners in a few cities and local newspapers, but can specify the markets you are interested in even if they are foreign. | |
| Notable case №1: Customers from all over the globe are capable of ordering items from a British food producer – Fortnum & Mason, choosing their country from the proposed directions without any discomfort. This example only showcases the tendency that is real for a great deal of businesses. So, even without a scaled promotion abroad, some businesses manage to operate with clients worldwide, reaching them through different digital platforms. | Notable case №2: Glossier actively uses Instagram to become closer to their existing customers and regularly appears in other people’s feeds, captivating them with exceptionally good content. The brand encourages their clients to share their opinion about Glossier’s products that increase their reach thanks to those people’s followers. |
| Factor: Improved tools for engagement with customers with digital branding tips. | |
| The ropes: Whether you invest your time in social media advancement or develop a website, both these tools facilitate interactions with your brand in different ways. First, if people follow you or regularly get a newsletter, it reminds them about your company and offerings you provide. Second, your audience can leave their feedback about your products – complements and complains. Knowing what they like about your offerings and what they hate, you could regularly get strategically important information. Lastly, some brands perform so well in their digital platforms management, that people subscribe because it’s interesting for them and favour those companies more than any others. | |
| Notable case №1: A British bank Monzo did not only participate in discussions with their customers. They went far more than just that, involving them in the stage of establishing the bank itself. On their website they have a post, dedicated to their customers who helped them to improve Monzo. The community shared their thoughts, voted and gave feedback through the entire process of bank creation on X, having grown to 20,000 people. | Notable cases (multiple): The companies from different industries – toys manufacturers, technology giants, food producers – Lego, Dell, Doritos have launched special platform that offer their customers exclusive things like:
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The role of social media in branding in the digital age
After reading the previous passage, you’ve known the key essential points of forming a distinctive digital identity, yet let’s closer explore the part of social media for a business development when everything what we do revolve around our gadgets:
Channel of communication. No matter if your brand is personal or corporate, people leave comments on your social media platforms when they want to be heard. It’s critical for global companies that operate worldwide along with small local businesses.
Multifunctional instrument for obtaining data and managing branding and marketing. The algorithms of Facebook, Instagram, X and YouTube ascertain showing your content for interested people, so as soon as you publish something, even without unmeasurable investments, the chance that the right people will see your posts are higher.
Tool for administering good reputation. To follow trends, react to important news, be with your clients up-to-date and not to miss opportunities, media platforms are perfect determinants that help form a certain reputation and implement any decisions on time.
The significance of social media is beyond words and it helped many businesses around the world generate impressive revenues. Having done it right, you could get use of all advantages that were stated, especially with the help of digital branding consultants.
Сonclusion
Establishing never-failing digital platforms that empower you with so many opportunities is a hitting the ground running decision that with wise instruction will bring you to the new heights with a long term effect. To become as prosperous as the businesses mentioned above, you need only strong determination and a good and well-versed team that is able to pull off a miracle.
To remove any doubt that can be a really weighty obstacle making progress toward awakening concealed potential of your business, we’re here to help you to process it with our project calculator. Taking advantage of it, you can count an approximate budget of completing your project, incorporating a list of offerings that you would like to apply for even if they go beyond the classic set of deliverables – such as content creations and keywords research.
